E-Commerce Analyst
Company: Greenlane, LLC
Location: Boca Raton
Posted on: March 18, 2023
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Job Description:
Job Purpose This person will be responsible for building and
maintaining the reporting and analytics that we use to operate our
B2B and B2C E-Commerce business, which includes popular brands such
as Vapor.com, PuffItUp.com, and DaVinci Vaporizers. This includes
sales reporting, web analytics, campaign reporting, demand
planning, and competitor analysis. This person will also be
responsible for setting and maintaining pricing on our stores and
ensuring our business remains competitive and profitable. To be
successful, this person should be passionate about working with
data and creating user-friendly dashboards to drive the success of
the business. This person should have experience working with data
from web applications and creating actionable dashboard reporting
that is highly scalable (does not need to be manually updated each
week, month, etc.). This person will work closely with the leaders
of the other E-Commerce functions including Performance Marketing,
Merchandising, and Digital Experience.
Primary Responsibilities: --- Develop and maintain a strong
understanding of each relevant data-source and the data that is
produced by each source, including the business purpose for each
piece of data
--- Develop and maintain a strong understanding of the key business
initiatives and associated KPIs
--- Own and manage our business reporting tools and develop reports
for various leaders and members of the team to help them better
manage their part of the business
--- Work with system owners to continuously enhance the quality of
the data we are collecting, so that we can continuously improve our
reporting capabilities
--- Manage product pricing on all B2C platforms and develop a
process for ensuring we remain competitive and profitable
--- Manage and maintain a program to monitor pricing on our
competitor sites and take appropriate action when our competitive
position is impacted
--- Monitor and report on product availability within our channels
and collaborate with the procurement team to create demand plans to
ensure business is not impacted by out-of-stock situations
Qualifications & Skills Required --- Bachelor's degree, preferably
in a business or data related field
--- 3-5 years experience working with data in a business
environment, including sales and web analytics data
--- Strong ability to manipulate data in Excel or a similar
application
--- Strong understanding of E-Commerce businesses and associated
KPIs
--- Strong hands-on experience working with and integrating common
E-Commerce and marketing applications such as Shopify, BigCommerce,
Klaviyo, Google Analytics, Amazon Seller Central, etc.
--- Strong understanding of business pricing strategy including
gross profit and margin calculations
--- Strong ability to learn new technology tools quickly
--- Excellent written and verbal communication skills and the
ability to effectively present to senior leadership
--- Self-starter and able to solve medium to complex problems
--- Experience with Domo, Power BI or a similar business reporting
tool
--- Excellent problem solving and analytical skills
--- Experience with demand planning a plus
Physical Requirements --- Work is performed while standing, sitting
and/or walking.
Keywords: Greenlane, LLC, Boca Raton , E-Commerce Analyst, Professions , Boca Raton, Florida
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