E-Commerce Analyst

Company: Greenlane, LLC
Location: Boca Raton
Posted on: March 18, 2023

Job Description:

Job Purpose This person will be responsible for building and maintaining the reporting and analytics that we use to operate our B2B and B2C E-Commerce business, which includes popular brands such as Vapor.com, PuffItUp.com, and DaVinci Vaporizers. This includes sales reporting, web analytics, campaign reporting, demand planning, and competitor analysis. This person will also be responsible for setting and maintaining pricing on our stores and ensuring our business remains competitive and profitable. To be successful, this person should be passionate about working with data and creating user-friendly dashboards to drive the success of the business. This person should have experience working with data from web applications and creating actionable dashboard reporting that is highly scalable (does not need to be manually updated each week, month, etc.). This person will work closely with the leaders of the other E-Commerce functions including Performance Marketing, Merchandising, and Digital Experience.
Primary Responsibilities: --- Develop and maintain a strong understanding of each relevant data-source and the data that is produced by each source, including the business purpose for each piece of data
--- Develop and maintain a strong understanding of the key business initiatives and associated KPIs
--- Own and manage our business reporting tools and develop reports for various leaders and members of the team to help them better manage their part of the business
--- Work with system owners to continuously enhance the quality of the data we are collecting, so that we can continuously improve our reporting capabilities
--- Manage product pricing on all B2C platforms and develop a process for ensuring we remain competitive and profitable
--- Manage and maintain a program to monitor pricing on our competitor sites and take appropriate action when our competitive position is impacted
--- Monitor and report on product availability within our channels and collaborate with the procurement team to create demand plans to ensure business is not impacted by out-of-stock situations

Qualifications & Skills Required --- Bachelor's degree, preferably in a business or data related field
--- 3-5 years experience working with data in a business environment, including sales and web analytics data
--- Strong ability to manipulate data in Excel or a similar application
--- Strong understanding of E-Commerce businesses and associated KPIs
--- Strong hands-on experience working with and integrating common E-Commerce and marketing applications such as Shopify, BigCommerce, Klaviyo, Google Analytics, Amazon Seller Central, etc.
--- Strong understanding of business pricing strategy including gross profit and margin calculations
--- Strong ability to learn new technology tools quickly
--- Excellent written and verbal communication skills and the ability to effectively present to senior leadership
--- Self-starter and able to solve medium to complex problems
--- Experience with Domo, Power BI or a similar business reporting tool
--- Excellent problem solving and analytical skills
--- Experience with demand planning a plus

Physical Requirements --- Work is performed while standing, sitting and/or walking.

Keywords: Greenlane, LLC, Boca Raton , E-Commerce Analyst, Professions , Boca Raton, Florida