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Social Media Manager- Boca Raton - On Site Only

Company: Hair Club
Location: Boca Raton
Posted on: March 9, 2023

Job Description:


  • Develop, execute and optimize strategic digital campaigns from conception to launch
  • Continually work to improve paid media campaign efficiency and increase conversions while analyzing and interpreting media data from standard platforms, software packages and databases to provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Manage day-to-day relationships to collaborate on strategy and ensure campaigns run as planned/stay-on-track to exceed revenue and return on ad spend ("ROAS") targets while defining, measuring and evaluating relevant paid media key performance indicators ("KPIs")
  • Coordinate team resources to ensure social media and other digital responses are high quality, use proper spelling/grammar, convey information accurately, and are completed within the established timeframe while consistently track, measure and report on the performance and insights from all digital marketing campaigns, measuring conversions, and assess against stated goals
  • Manage the budget for social media spend and lead various ad platforms and the day-to-day social media storytelling and strategy (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.), including creating, curating, and posting content and visual assets for a 365-day content calendar, campaign executions, as well as community management and reporting for all platforms.
  • Perform other duties as may be assigned QUALIFICATIONS:
    • Bachelor's degree in Marketing or Business
    • Minimum of 5+ years professional experience in brand strategy and developing multi-channel, integrated campaigns KEY COMPETENCIES:
      • Possess strong writing skills and understanding of social/paid media tactics, techniques, technology and capabilities
      • Proven work experience in social/paid media marketing with proven track record of building impactful digital experiences that generate quantifiable results
      • Excellence in digital metrics and measurement of social/paid media campaigns success is key
      • Marketing exposure and understanding of key branding and consumer marketing concepts
      • Strong analytical skills with data-driven approach; analytical thinker with a depth of knowledge in managing audience segmentation, insights development, and performance metrics
      • Highly organized and has a passion for how content helps to align and build customer experiences while delivering a consistent and connected brand message
      • Desire and demonstrated ability to multi-task and meet tight deadlines
      • Ability to work independently while also functioning and contributing as part of a team
      • Self-motivated and energetic individual with a high level of initiative
      • Strong anticipatory, interpersonal, written, and oral communication skills.

        HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.

Keywords: Hair Club, Boca Raton , Social Media Manager- Boca Raton - On Site Only, Professions , Boca Raton, Florida

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