Brand & Content Associate
Company: CSL
Location: Boca Raton
Posted on: December 1, 2025
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Job Description:
The Brand & Content Associate plays a crucial role in executing
the marketing strategy by overseeing brand content development,
social media activation, donor promotions, and communications. You
will create, publish, and optimize content across multiple channels
to promote engagement, brand awareness, and lead generation. By
collaborating with marketing, design, and agency teams. You will
develop content solutions that meet project requirements and
support marketing goals. Additionally, you will ensure brand
standards are upheld and maintain compliance with brand positioning
across all channels. Also manage content calendars and keep all
partners informed of content plans. JOB DETAILS: Reports To: Senior
Manager of Brand Activation & Content Location:Boca Raton, FL
Hybrid ( Three days per week in the office, with one of those days
being either a Monday or Friday Direct Reports: None Travel:
Ability to travel as needed (10%) Bilingual: English/Spanish
RESPONSIBILITIES Content Planning - Develop quarterly content plans
that align with the comprehensive content strategy and messaging
framework. Content Development & Production - Collaborate with
designers, videographers and other stakeholders to oversee the
content creation of visually appealing and multimedia-rich assets.
Social Media Management - Maintain CSL Plasma's social media
channels, ensuring all profiles are up to date with accurate
information for donors. Research and identify latest social media
trends and platforms, staying current with industry best practices
and regulations. Brand & Content Stewardship - Maintain and evolve
brand & copy guidelines to maximize value of brand expression, in
both English and Spanish. Special Projects - Collaborate to create
adhoc content, examine brand metrics, identifies trends, and
provide recommendations to Marketing Leaders. Collaboration and
Communication - Collaborate with teams to gather information and
develop content that supports marketing projects. Keep partners
informed of content plans, performance and seek input for
optimization. JOB SPECIFICATIONS Education and Experience
Bachelor's degree in marketing, business, or related field
experience Must have 3 to 5 years of experience in content,
editorial, social, or similar experience Knowledge of digital
marketing and social media platforms, content marketing trends,
personas, and audience segmentation Experience with content
development and implementation Create high-quality, SEO content,
knowledge of SEO best practices, and keyword research tools
Experience using analytics tools to monitor performance, analytical
mindset to interpret data and metrics to improve content Our
Benefits CSL offers the following benefits for this full-time
position: Options for health care benefits, including choices of
plans for medical, dental, and vision, prescription drug coverage;
Company-provided basic life insurance and Short- and Long-Term
Disability; the option to participate in CSL’s 401(k) Savings
Program; Paid Time Off (PTO) for use in connection with vacations,
illness, and other personal business; and paid observed holidays as
designated by the Company. For more information on CSL Plasma
benefits visit https://cslbenefits.com/cslp . About CSLPlasma CSL
Plasma operates one of the world’s largest and most sophisticated
plasma collection networks,with over 350 plasma collection centers
in the U.S., Europe and China. Headquartered in Boca Raton,
Florida, CSL Plasma is a subsidiary of CSL Behring , a global
biotherapeutics business and a member of CSL. Plasma collected at
CSL Plasma facilities is used by CSL Behring for the sole purpose
of manufacturing lifesaving plasma-derived therapies for people in
more than 100 countries. The parent company, CSL ,headquartered in
Melbourne, Australia, employs 32,000 people. We want CSL to reflect
the world around us At CSL, Inclusion and Belonging is at the core
of our mission and who we are. It fuels our innovation day in and
day out. By celebrating our differences and creating a culture of
curiosity and empathy, we are able to better understand and connect
with our patients and donors, foster strong relationships with our
stakeholders, and sustain a diverse workforce that will move our
company and industry into the future. Learn more Inclusion and
Belonging | CSL . Do work that matters at CSL Plasma!
Keywords: CSL, Boca Raton , Brand & Content Associate, PR / Public Relations , Boca Raton, Florida
