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PPC Team Lead or Sr. Strategist (Ecomm)

Company: Lamark Media
Location: Boca Raton
Posted on: January 16, 2022

Job Description:

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. -Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. - -Key Functional Areas of Responsibility

  • Responsible for creating, optimizing, and managing Ecommerce campaigns.
  • Perform daily platform management of Paid Search/Shopping/Display accounts on Google AdWords, Microsoft BING Ads, AMAZON, and/or other platforms for a variety of verticals.
  • Ongoing maintenance and monitoring of keyword bids, budget caps, CPC's, impression share, quality score and other relevant KPI's
  • Building, scaling, optimizing campaigns leveraging best practices.
  • Writing and testing relevant ad copy, assisting with landing page optimization, building and maintaining e-commerce feeds, and working with the creative team on display/retargeting formats.
  • Managing and optimize display network placement lists and other contextual advertising platforms.
  • Perform technical audits for new and existing business for pitches and identification of opportunities.
  • Cross functional training in and outside of the paid media department.
  • Collaborating with the Organic Search (SEO), Paid Social Media, Programmatic, Creative, and Client Partnerships teams on strategy and results.
  • Communicating with clients via Client Experience around results, tests, and needs on a weekly to monthly basis.
  • Generating weekly and monthly client reporting for all KPIs, goals, test results, insights, and other initiatives.Professional Competencies
    • Passion for digital marketing.
    • Outstanding ability to think creatively, identify and resolve problems.
    • Ability to clearly and effectively articulate strategy and insights to various audiences.
    • Excellent analytical, organizational, project management and time management skills.
    • Flexibility to shift gears and pivot quickly when needed. Professional Skills & Qualifications
      • 5 years minimum of experience in Paid Search, Shopping, and/or Display (SEM).
      • Experience with working with large monthly or annual budget accounts is preferred.
      • E-commerce Experience is a MUST.
      • Proficiency in MS Excel, PowerPoint, and Word.
      • Experience with website analysis using a variety of analytics tools including Google Analytics and other reporting tools.(Tableau, Lucky Orange, SEMRush..etc.)
      • Experience working with SEM ad platforms - AdWords, BING, Yahoo, Analytics, AdRoll, LiveRamp, Feednomics, GoDataFeed, Criteo---etc.
      • Google AdWords & Google Analytics Certifications (will require in first 90 days if not up to date)
      • BS/BA degree preferred.PERKS AND BENEFITS
        Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationshipsDiverse and forward-thinking environmentGreat career growth opportunity-you'll have direct access to agency leadershipCompany-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered401(k) with employer matching At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit. -

Keywords: Lamark Media, Boca Raton , PPC Team Lead or Sr. Strategist (Ecomm), Other , Boca Raton, Florida

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