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Vertical Marketing Manager

Company: Modernizing Medicine, Inc.
Location: Boca Raton
Posted on: October 18, 2020

Job Description:

At Modernizing Medicine, we look for passionate, innovative, creative Rock Stars!

Inc. Magazine Best Workplaces of 2020

Inc. 5000 Fastest-Growing Private Companies in America - 2015 - 2019

Best Use of Technology in Customer Service (Gold) - Customer Sales and Service World Awards® - 2019

Customer Service Department of the Year (Gold) - Customer Sales and Service World Awards - 2018

South Florida Business Journal Fastest Growing Technology Company - 2016 - 2018

Customer Success Team of the Year by SIIA's Company CODiE - 2017

People's Choice UX Award for modmed® Kiosk - 2017

Modernizing Medicine is delivering truly disruptive and transformative products and services that will impact the healthcare industry. The work we do makes a difference.

Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. We offer end-to-end specialty-specific solutions from practice management, through EMR to Revenue Cycle Management (RCM) that maximize office interactions, patient visits, collections and reimbursements.

As our Vertical Marketing Manager , you create the annual marketing plan and execute the tactics under that plan to achieve target lead, opportunity and revenue goals within your specific vertical segment. You will work with the creative and content team to craft vertical market positioning, conduct competitive analysis, and craft go-to-market strategy. You will focus on understanding our target market and their needs. You will play a key role in the development of both internal and external communication plans and messaging to our clients. This position reports to the Chief Marketing Officer and plays a central role within the organization.

You may be a great fit for Modernizing Medicine's Vertical Marketing Manager position IF

You have proven experience developing and executing effective B2B marketing campaigns and hitting lead generation and revenue targets.

You have digital media expertise.

You are a passionate, driven professional with sound business aptitude and natural sales instincts.

You are self-motivated, results-oriented and able to work both independently and on a team.

You are comfortable partnering with business unit and sales leaders to strategize on campaign strategy.

You are technically savvy with an ability to quickly learn and assimilate domain knowledge of the various medical specialties.

You thrive in a fast-paced, innovative environment where you can take your career to the next level in the growing field of Healthcare IT!

Your Role:

To be successful in this role, you will take ownership of achieving the marketing generated lead, opportunity and revenue goals for your vertical. Responsibilities include:

Craft annual marketing plan for your vertical.

Manage and utilize your vertical marketing budget to hit your lead, opportunity and revenue targets.

Collaborate with business unit and sales teams to develop and support the vertical strategy by creating programs for go-to-market campaigns.

Develop compelling content, that accurately communicates the product's performance in your vertical, and strategies that generate brand awareness and lead/demand generation

Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts.

Conduct market research that leverages competitive intelligence to better understand and drive market strategies.

Identify key trends, market drivers and customer requirements for the vertical's products and services, while acting as a subject matter expert and sharing this information with the sales and product teams.

Work in conjunction with the creative and content team to develop product positioning that translates into clear messaging.

Develop value propositions around critical market drivers for the vertical such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management that position the vertical as the market leader.

Research and attend trade shows and event activations, and assist with planning and onsite setup.

Research new marketing channels to expand brand awareness and demand generation.

Skills & Requirements:

Bachelors Degree

5-10 years of experience in a B2B marketing role with demonstrable examples of lead generation achievement.

Excellent written and verbal communication skills.

Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials.

Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior.

Healthcare experience preferred

SaaS / technology background a plus.

Modernizing Medicine Benefit Highlights:

Your compensation is a combination of base salary and bonus potential.

Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts

Weekly catered breakfast and lunch, treadmill workstations, quarterly onsite massages, onsite dry cleaning, onsite car wash and many more!

Keywords: Modernizing Medicine, Inc., Boca Raton , Vertical Marketing Manager, Other , Boca Raton, Florida

Click here to apply!

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