At Modernizing Medicine, we look for passionate, innovative,
creative Rock Stars!
Inc. Magazine Best Workplaces of 2020
Inc. 5000 Fastest-Growing Private Companies in America - 2015 -
Best Use of Technology in Customer Service (Gold) - Customer
Sales and Service World Awards® - 2019
Customer Service Department of the Year (Gold) - Customer Sales
and Service World Awards - 2018
South Florida Business Journal Fastest Growing Technology
Company - 2016 - 2018
Customer Success Team of the Year by SIIA's Company CODiE -
People's Choice UX Award for modmed® Kiosk - 2017
Modernizing Medicine is delivering truly disruptive and
transformative products and services that will impact the
healthcare industry. The work we do makes a difference.
Our web and mobile applications are transforming healthcare
information technology to increase practice efficiency and improve
patient outcomes. We offer end-to-end specialty-specific solutions
from practice management, through EMR to Revenue Cycle Management
(RCM) that maximize office interactions, patient visits,
collections and reimbursements.
As our Vertical Marketing Manager , you create the annual
marketing plan and execute the tactics under that plan to achieve
target lead, opportunity and revenue goals within your specific
vertical segment. You will work with the creative and content team
to craft vertical market positioning, conduct competitive analysis,
and craft go-to-market strategy. You will focus on understanding
our target market and their needs. You will play a key role in the
development of both internal and external communication plans and
messaging to our clients. This position reports to the Chief
Marketing Officer and plays a central role within the
You may be a great fit for Modernizing Medicine's Vertical
Marketing Manager position IF
You have proven experience developing and executing effective
B2B marketing campaigns and hitting lead generation and revenue
You have digital media expertise.
You are a passionate, driven professional with sound business
aptitude and natural sales instincts.
You are self-motivated, results-oriented and able to work both
independently and on a team.
You are comfortable partnering with business unit and sales
leaders to strategize on campaign strategy.
You are technically savvy with an ability to quickly learn and
assimilate domain knowledge of the various medical specialties.
You thrive in a fast-paced, innovative environment where you can
take your career to the next level in the growing field of
To be successful in this role, you will take ownership of
achieving the marketing generated lead, opportunity and revenue
goals for your vertical. Responsibilities include:
Craft annual marketing plan for your vertical.
Manage and utilize your vertical marketing budget to hit your
lead, opportunity and revenue targets.
Collaborate with business unit and sales teams to develop and
support the vertical strategy by creating programs for go-to-market
Develop compelling content, that accurately communicates the
product's performance in your vertical, and strategies that
generate brand awareness and lead/demand generation
Create and coordinate product content for sales enablement
tools, templates, white papers, case studies, website copy, print
and digital ads, videos, webinars, and blog posts.
Conduct market research that leverages competitive intelligence
to better understand and drive market strategies.
Identify key trends, market drivers and customer requirements
for the vertical's products and services, while acting as a subject
matter expert and sharing this information with the sales and
Work in conjunction with the creative and content team to
develop product positioning that translates into clear
Develop value propositions around critical market drivers for
the vertical such as regulatory compliance, patient engagement,
data analytics, operational efficiencies, financial administration
and reimbursement, and care management that position the vertical
as the market leader.
Research and attend trade shows and event activations, and
assist with planning and onsite setup.
Research new marketing channels to expand brand awareness and
Skills & Requirements:
5-10 years of experience in a B2B marketing role with
demonstrable examples of lead generation achievement.
Excellent written and verbal communication skills.
Demonstrated ability to develop and implement sales and
marketing strategies, campaigns, and supporting materials.
Ability to identify key buying influences and develop compelling
value proposition statements that drive customer behavior.
Healthcare experience preferred
SaaS / technology background a plus.
Modernizing Medicine Benefit Highlights:
Your compensation is a combination of base salary and bonus
Health Insurance, 401(k), Vacation, Employee Assistance Program,
Flexible Spending Accounts
Weekly catered breakfast and lunch, treadmill workstations,
quarterly onsite massages, onsite dry cleaning, onsite car wash and