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Leader of Global Digital Marketing

Company: Johnson Controls
Location: Boca Raton
Posted on: September 13, 2020

Job Description:

What you will do

He/she will lead digital marketing in support of our Sensormatic Solutions Retail division and our industry-leading ShopperTrak, Sensormatic, and TrueVUE portfolios. You will drive business growth and shape brand perception utilizing a wide array of mediums and approaches. He/she will provide leadership for our global digital marketing team and actively engage with broader Johnson Controls matrix marketing organizations around the world.

This is an exciting opportunity for a passionate, experienced, technology-savvy digital marketing professional to accelerate growth across our Retail business and leading portfolios via powerful integrated digital marketing programs, website development, and compelling digital engagement with current and prospective customers.

How you will do it

Develop, scale, execute and maintain successful global digital marketing strategies to meet our Sensormatic Solutions overall Retail business objectives.

Drive consistent implementation and development of digital strategies and processes, website development, marketing automation, digital campaigns and lead generation programs, and digital analytics and reporting to further digital-marketing effectiveness.

Project-manage technical, digital projects like the build of new website functionality, release and QA, and the migration of legacy brand websites off external CMS platforms onto JCI Sitecore platforms.

Leverage a strong working knowledge of digital marketing tools and customer relationship technologies such as Sitecore, WordPress, and Pardot, to ensure a smooth customer journey from initial contact to sale and beyond.

Recruit, develop and inspire a globally distributed team of digital marketers to execute with speed, creativity, consistency, and excellence.

Maximize digital program return-on-investment by managing measurable performance benchmarks and KPIs.

Develop digital customer engagement strategies that enhance our online presence and brand perception, and that drive customer acquisition, retention, and expansion.

Ensure best-in-class digital approaches and processes across web, social, and e-Commerce.

What we look for

Required

Bachelor’s Degree in Marketing, Business or related field.

8-10+ years of experience in a senior digital marketing role.

Deep functional digital marketing expertise; experience in a company with best-in-class digital marketing programs and processes.

Strong business acumen, with a proven ability to thrive in both large corporations and start-up/entrepreneurial environments.

Excellent organizational, interpersonal, problem-solving and strategic-thinking skills.

Customer-centric perspective.

Excellent written and verbal communication skills across all levels of management.

Preferred

MBA Degree.

Experience in the Retail industry and/or experience in information-based technology or services.

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law . If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers . Additional Information Overtime Status: Exempt

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Keywords: Johnson Controls, Boca Raton , Leader of Global Digital Marketing, Other , Boca Raton, Florida

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