Medical, Dental, Vision, 401k Match, Short-term disaiblity,
long-term disability, life insurance and more!
Boston Proper, is a top women's apparel brand is seeking a Vice
President of Brand, Marketing, & Ecommerce. HQ, Boca Raton, FL, BP
has taken a significant investment from top-tier PE firm, Brentwood
Associates, and is laser focused on a 4-5 year growth strategy as
they eye a successful exit.
BP celebrates amazing women of any age, with a focus on those
40+ embracing life's journeys and inspiring confidence through
fashion and style via a range of contemporary clothing, athleisure,
swimwear, footwear & accessories.
8-figure revenue / Strong balance sheet
24 months of runway and rounding the corner towards
Industry leading investment in Marketing spend and MarTech
Strong equity partner, Brentwood Associates, with deep pockets
and 8-fig investment
This is a great opportunity for digitally native and
strategically savvy Marketer to come into a well-funded and driven
organization as they move from turnaround to growth stage. This VP
will step into an organization with budgets above industry norms
and a strong support team in place. The customer base and tools are
all in place, the teams are established, and the tech is solid for
this VP to expand market share, convert audiences into an engaged
community, and be a catalyst of growth as a key member and partner
to the leadership team.
This is a ripe time to step into BP, which is led by thoughtful,
collaborative, and driven leaders as they are hitting milestones
and setting themselves up for a big win!
If this opportunity sounds exciting to you, check out the job
Position Overview This is truly a dream opportunity for the
right Vice President of Brand, Marketing and E-Commerce (VP). It is
a rare marketing leadership role with an established apparel brand,
decades of loyal following, and the financial backing of a
world-class private equity investor. BP is in the midst of
executing a two to three-year plan to capture market-share and
share of wallet through the continued acceleration from print to
digital, increased customer engagement via community building
coupled with product innovation and foundation of marketing tech
and team marching forward to hit their growth objectives.
The VP will report to the President and have a seat at the table
alongside the Strategy, Operations, Finance, Merchandising, and
Creative, leadership. A big take-away from the last year is that
marketing had been leading from behind. The new VP will be a
catalyst within management and partner with product and
merchandising and lead from the front.
The VP will inherit a talented team across all key
areas/channels including eCommerce, customer experience, CRM, paid
digital, social media, content, and business/customer analytics,
merchandising, design, and others. As such, the VP will be in the
enviable position of stepping into a purpose-built environment with
financial support, talent, technical capabilities, and budget--all
tailored to enable immediate success.
The selected VPM will bring a superpower in performance
marketing from a career in e-commerce environments. Her/his
reputation will go beyond just driving traffic, to owning the
number (both revenue growth and margin) and engaging a community of
customer-raving fans. The VP will be steeped in data-driven
marketing strategy and know the levers to pull as they manage CAC,
increase AOV through content and merchandising programs, and look
at product innovation opportunities for increased upsell and
cross-sell opportunities yielding enhanced LTV.
Today, BP has a list of 250,000 active customers. They've
leveraged channels like Email, Display, Affiliate, Paid Search, and
been successful with Influencer and Social campaigns. There exists
a ton of "low hanging fruit" opportunities to continue to move the
needle across all things digital and performance marketing to hit
growth targets and set the company up for a lucrative exit.
Position Success Profile The selected VP will be joining a
leadership team that is coming into the home stretch of a rapid
turnaround from flat to negative growth and losses to a return to
revenue growth AND bottom-line profit. This was accomplished
through operational controls which have BP working like a
well-oiled machine along with refocused merchandising which
delivered the desired product to BP's core customer demo.
Additionally, Bridgit, Sheryl, and Michael partnered to revitalize
company culture which has dramatically improved communication while
breaking down silos. The COVID pandemic further accelerated BP's
return to a lean, nimble, and fully-aligned organization. The
turnaround will be completed over the coming 12-18 months based on
the following initiatives and areas of emphasis:
Convert Audience into Engaged Community: The BP audience has
been developed; the next step is to focus on really building out
the brand, social and content marketing in order to become more
relevant in customer's life and transforming the "list" into a
robust BP community
From Sales Enablement to a Lifestyle Brand : Digital performance
marketing along with dropping the books has been working reasonably
well. What is lacking is leveraging content to move beyond social
posting to steering the creative, leveraging influencers, and
content to nail BP's POV about its apparel and styles.
Data & Analytics to Insights & Action: BP has the data, the
tools, the MarTech stack and the internal expertise to instrument
and visualize the KPIs as well as attribution. The VP will bring
the strategic marketing savvy required to extract the insights,
optimize the channels and spend, and design and execute the
campaigns that will enable accelerated and sustainable growth.
Expand the Market : BP's customer demographic is aged 40-65,
with a strong loyal following, the goal for the VPM would be to
further attract and retain customers in this demographic through
both share of wallet and share of closet.
Maximize Stakeholder Value : The PE playbook is to buy, inject
operational excellence, grow profitably, and nail the timing to
maximize value in a liquidity event. Brentwood plans to sell the
company, ideally in the next 36-48 months, making the upside of
this role the opportunity to take on an exciting set of challenges
and benefit from a successful exit.
Mastery of multi-channel, digital performance marketing;
informed and optimized by insights from data analytics; experience
extracting the insights to inform decision-making, oversight of
execution and ownership of results
Experience building Consumer Brands by leveraging digital
content and social influence; ideally out of established as well as
Consistently grown sales across multiple SKUs; not just a
marketer, but also a Revenue Owner
Ideally out of fashion/apparel but definitely steeped in
dynamic, fast-moving Consumer sectors with similar cadence where
emotional is a part of the purchase decision (e.g. Beauty )
Experience operating at similar stage and scale as BP is today
and will be over the next 3-4 years
Proven ability to be a true Strategic Business Partner who can
work closely and collaboratively with executive team and all
Been part of a team that is motivated to create value through
e-commerce and brand initiatives preferably familiar with private
equity backed company.
Mover and a Shaker rolling up his/her sleeves to get the job
done with boundless energy willingness to do what it takes and
leads and mentors by
Polished Executive Presence : Smart, confident, take-charge
marketing leader who can present and convince
Team Builder & Team Player
Apply Now with our quick 3 minute application! * Fields Are
What is your full name?
How can we contact you?
What is your preferred method of communication?