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Director of Digital Marketing

Company: Modernizing Medicine
Location: Boca Raton
Posted on: September 12, 2020

Job Description:

At Modernizing Medicine, we look for pssionate, innovative, creative Rock Stars!

Best Use of Technology in Customer Service (Gold) - Customer Sales and Service World Awards® - 2019

Customer Service Department of the Year (Gold) -  Customer Sales and Service World Awards - 2018

South Florida Business Journal  Fastest Growing Technology Company - 2016 - 2018

Inc. 5000 Fastest-Growing Private Companies in America - 2015 - 2019

Deloitte’s Technology Fast 500™ - 2015 - 2017

Customer Success Team of the Year by SIIA's Company CODiE - 2017

People’s Choice UX Award for modmed® Kiosk - 2017

Modernizing Medicine is delivering truly disruptive and transformative products and services that will impact the healthcare industry. The work we do makes a difference.

Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. We offer end-to-end specialty-specific solutions from practice management, through EMR to Revenue Cycle Management (RCM) that maximize office interactions, patient visits, collections and reimbursements.

Modernizing Medicine is hiring a Director of Digital Marketing, who will be responsible for creating the B2B digital marketing strategy and executing programs that drive demand generation resulting in the acquisition of new target accounts and upsell of existing accounts. You will collaborate with agencies, internal marketing (account-based marketing, analytics, vertical marketing, content, creative, etc.) as well as our sales teams to drive toward your target metrics. You are an absolute master at marketing automation and have great experience in Salesforce and marketing automation platforms such as Pardot or Marketo.

The Role:

Craft the strategy and manage the execution to target metrics through our SEM, SEO, Social, Content, Display and other digital marketing channels.

Optimize account performance through analytics, testing and experimentation.

Consistently monitor company’s organic keyword rankings and provide monthly content suggestions for enhancing the company’s position on specific keywords.

Create keyword, creative and landing page strategies and work with our content and creative teams on continuous A/B testing and optimization of all elements with the goal of driving higher conversion rates, leads and opportunities.

Socialize your strategy and execution plans with key stakeholders in the company.

Skills & Requirements:

7-12+ years in a B2B digital marketing role accountable for driving lead, accounts and opportunities at target Cost Pers.

Proven experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) processes.

Experienced targeting small to medium businesses with programmatic digital advertising, custom audiences, display, etc.

Expert-level knowledge of Google Analytics and Google Webmaster Tools.

Proven hands-on experience executing campaigns directly on Google Adwords, LinkedIn, Facebook and other digital channels.

Advanced Microsoft Excel skills. Data modeling experience a plus.

Intimate knowledge of different ad sizes, formats and creative requirements for different platforms (display, social, Google, etc).

Proven experience working with creative teams to produce, test and optimize digital creative assets for integrated digital campaigns.

Ability to explain complex concepts, technical information and data insights to executives and other internal stakeholders.

Experience with, Pardot, Demandbase, 6sense, Marketo (or another MAP), Bizible, Terminus, Engagio highly desired.

Ability to work effectively in a fast paced environment and prioritize accordingly.

Proven results in driving traffic, accounts and leads to B2B websites, increasing conversion rate and increasing organic rankings on keywords.

Your compensation is a combination of base salary and bonus potential.

Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts.

Weekly catered breakfast and lunch, treadmill workstations, quarterly onsite massages, onsite dry cleaning, onsite car wash and many more!

What is the highest level of education you've achieved?  *

Please select What date are you available for employment?  *

Are you able to work flexible hours or do you need to work during a specific timeframe?  *

Would you be willing to travel if required?  *

Have you entered into an agreement (such as a non-competition agreement) with your current employer, or any former employer or other party, that might, in any way, restrict your ability to work for our company?  *


Are you legally authorized to work in the US?  *


Do you now, or will you in the future, require immigration sponsorship for work authorization (for example, H-1B status)?  *


ACKNOWLEDGEMENT: The information that I am submitting in this application is true and correct. I understand that in the event of my employment by the Company, I shall be subject to dismissal if any information that I have given in this application is false or misleading or if I have failed to give any information herein requested, regardless of the time elapsed after discovery. I authorize the Company to inquire into my educational, professional and past employment history and references as needed to research my qualifications for this position. I hereby give my consent to any former employer to provide employment-related information about me to the Company and will hold the Company and my former employer harmless from any claim made on the basis that such information about me was provided or that any employment decision was made on the basis of such information. I further authorize the Company to obtain any credit and consumer check. I hereby grant the Company, a limited license and right to use, store and process all of the information and data that I have provided or posted in this application, including my resume and other documentation submitted ("Information"), and the right to sublicense this Information to third parties who may have access to this information and data for purposes of assisting the Company in its recruiting and hiring efforts and activities, and/or who host, operate or otherwise perform on the Company's recruiting websites, including this site. I hereby represent to the Company that any Information does not violate the privacy rights, publicity rights, copyrights, contract rights, intellectual property rights, or any other rights of any person. If I am a California resident, I hereby acknowledge and agree that I have received and had an opportunity to review the Privacy Notice for California Residents Seeking Employment with Modernizing Medicine, Inc., (available here). I agree to indemnify, defend and hold the Company harmless from any third party claim, action, suit or proceeding arising out of or resulting from the Information. I understand that nothing in this employment application, the granting of an interview or my subsequent employment with the Company is intended to create an employment contract between myself and the Company under which my employment could be terminated only for cause. If employed, I will be required to provide original documents which verify my identity and right to work in the United States under the Immigration Reform and Control Act (IRCA) of 1986. The document(s) provided will be used for completion of Form I-9. *** BY TYPING MY FULL NAME BELOW, I hereby acknowledge that I have read and understand the above and I agree to the above terms in their entirety. **  *

Today's Date (use MM/DD/YYYY format)  *

U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Modernizing Medicine, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status Please select Form CC-305

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Expires 1/31/2020

Voluntary Self-Identification of Disability Why are you being asked to complete this form? Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities 1 . To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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Disability Status Please select Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

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Keywords: Modernizing Medicine, Boca Raton , Director of Digital Marketing, Other , Boca Raton, Florida

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