Sr Director Marketing - CSL Plasma United States of America
R-118710 2015 CSL Plasma
About CSL With operations in 35+ nations and ~ 22,000 employees
worldwide, CSL is driven to develop and deliver a broad range of
lifesaving therapies to treat disorders such as hemophilia and
primary immune deficiencies, and vaccines to prevent influenza. Our
therapies are also used in cardiac surgery, organ transplantation
and burn treatment.
CSL is the parent company of CSL Behring and Seqirus. CSL
Behring is a global leader in the protein biotherapeutics industry,
focused on bringing to market biotherapies used to treat serious
and often rare conditions. CSL Behring operates CSL Plasma , one of
the world's largest collectors of human plasma, which is used to
create CSL’s therapies. Seqirus is the second largest influenza
vaccine company in the world and is a transcontinental partner in
pandemic preparedness and a major contributor to the prevention and
control of influenza globally.
We invite you to take a look at the many career possibilities
available around the globe and consider building your promising
future at CSL by becoming a member of our team!
Job Description Responsible for leading the global development
and implementation of marketing strategies and tactics to support
CSL Plasma’s overall business objectives across the global plasma
center network. Work with marketing teams in different business
units and regions to drive continuity with end to end operations.
Lead cross system KPI’s analysis and translate data into insights
and actions to improve operational effectiveness and continuous
improvement of marketing activities. Develops systems to drive
alignment of Corporate Branding across global platforms.
1 Provides global oversight to develop and implement
platform-specific global marketing strategies in alignment with
CSL’s objectives.Partners with regional heads and GMs to ensure
smooth transition and implementation of global strategies across
regions and countries.
2 Establish and monitor appropriate metrics to provide ongoing
feedback and ROI on marketing and advertising campaign
effectiveness.Develops data analytics and ongoing assessment of KPI
performance across regions.Monitors trends and developments in
order to proactively identify needs and take actions to enhance
support to the business.
3 Leads cross-functional brand and creative teams to develop and
test new platforms and products to attract and retain donors that
drives collections and aligns to CSL’s vision and values.Including
key brand messages and global creative expression and branding
4 Lead KPI discussions and marketing strategies for each region
providing the business unit with actionable and detailed
conclusions and recommendations.
5 Monitor short and long-term market trends that impact brand
and continuously identify opportunities and gaps to feed into the
strategic brand plans
6 Develop the marketing structure and expertise to align with
the operational strategic direction to include functional expertise
in Digital, Social and Traditional Marketing methods reaching a
diverse donor population and a strong presence in community
relations that aligns to CSL Vision and Values.
7 Align global marketing activities with Global Communications
to drive business continuity throughout the network of centers.
8 Develop and implement an effective market research plan to
continuously monitor and understand donor and market behavior and
9Represent CSL Plasma on collaborative teams with CSL Behring
such as Global Webmaster team, IntranetOperations committee and the
10Lead significant collaboration with internal and external
partners within the industry and patient advocacy groupsto improve
awareness, image and expansion of targeted donor populations.
11 Provide input into global forecasting and budgeting
activities in alignment with overall business objectives
12 Perform other job-related duties as assigned
Bachelor’s degree preferably in Business/Business Management.
Marketing or related subject.Master’s degree in Business
Management/Marketing or related subject preferred; or equivalent
training and experience.
· 12+ years progressively more responsible management positions
in a highly regulated, multi-location environment.
· Experience in the plasma industry with marketing or
communications highly desirable
· Experience in retail/direct to consumer marketing in a
decentralized environment a must
· Ability to look beyond a single business unit or region.
· Ability to work as a team in a matrixed organization
· Relevant experience in planning, coordinating and
implementation of policies and systems across Global framework
· Experience in market segmentation, identification of needs and
successful deployment of programs targeting niche market
· Strong verbal and written communications skills, with the
ability to develop effective internal and external business
Ability to make decisions which have significant impact on the
immediate work unit and monitor impact outside immediate work
Ability to formulate complex and comprehensive materials such as
authoritative reports of major scope and impact, etc. and/or to
make formal presentations
Overnight travel required up to 50% of the time
Fast paced environment with frequent interruptions
Note: All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, disability, veteran status, national
origin or other legally protected classifications.
Primary Location CSL Plasma US - FL - Boca Raton
Full Time/Part Time Full Time
Equal Opportunity Employer CSL is an Equal Opportunity Employer.
If you are an individual with a disability and need a reasonable
accommodation for any part of the application process, please click