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Director of DIY Analytics

Company: ADT Security Services
Location: Boca Raton
Posted on: September 12, 2020

Job Description:

The health and safety of our employees and candidates are our top priorities. Due to the current situation related to COVID-19, we are conducting candidate interviews via phone and video conference. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our colleagues will explain how these tools will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Director of DIY Analytics (Job ID 2012834)

At ADT, we’ve been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. Formore information, vis it www.adt.com or follow us on Twitter , LinkedIn , Facebook and Instagram .

Position Summary:

The Marketing Analytics & Data Science team supports the Marketing organization to evaluate brand investments and drive new customer relationships. We analyze data from a broad range of marketing activities, and translate it into actionable insights for senior leadership, channel managers, and business partners.

The Director of DIY Marketing Analytics will support the DIY Marketing team and other key members of the Marketing Analytics team. He/she will be charged with generating data-driven insights to grow the DIY business.This role involves extracting and analyzing data across various systems (digital platforms, CRM databases, etc.), evaluating effectiveness of marketing tactics, and identifying trends and opportunities for improvement across the entire marketing funnel.The ideal candidate will have a deep working knowledge of digital and ecommerce analytics, and be able to employ various analytical and statistical tools for evaluating trends and measuring performance against qualitative and quantitative objectives. Key Responsibilities include:

· Own all marketing and eCommerce measurement and evaluation processes for Blue by ADT

· Extract, join and clean data from various platforms

Develop and maintain recurring weekly, monthly, quarterly and annual reporting, focused on lead generation, conversion funnels, and Marketing ROI

Evaluate marketing investments at the media/channel/tactic/promotion level

Conduct ad-hoc analysis based on business priorities to help key decisions

· Analyze Blue by ADT marketing and customer data to identify trends, patterns and insights

Design and conduct A/B testing with innovative strategies to maximize learning

Synthesize primary and secondary research to guide marketing strategy

Work with business stakeholders to identify opportunities to improve performance of marketing activities

· Partner with cross-functional teams to drive enterprise level projects

Interpret data and translate insights into coherent business strategy

Develop executive-level presentations to illustrate key data insights

Learn new analytical tools that speed up the process to get the right answer faster

·Degree with emphasis in data analytics, marketing, or related discipline

·10+ years of related experience in an analytical role

·Demonstrated success in using analytics to drive improvements in digital marketing and ecommerce

·Strong verbal and written communication skills

·Proficient knowledge of Microsoft office – advanced knowledge of Excel and PowerPoint

·Experience with Tableau, Power BI, or other data visualization tools

·Proficiency with SQL

·Comfort with querying, joining and manipulating large data sets

Experience designing and running tests

Effectively break down complex data & analysis for non-technical audience

Consult and educate others on how to utilize analytics in business processes

Able to use data to weave a strong narrative and tell a compelling story

Bias for action, a sense of urgency and willingness to dive into the data

Able to work independently, and be self-directed in ambiguous situations

Coachable, strong desire to learn, and enthusiasm for continuous improvement

Own your own professional development through constant learning and collecting feedback

Performance Metrics:

Year one Critical Success Factors include but are not limited to:

Get fully familiar with the data environment

Learn the intricacies of our business, processes and operations

Establish yourself as a trusted analyst

Take ownership of all Marketing analytics for Blue by ADT

ADTLLC is an Equal Employment Opportunity (EEO) employer. We are committed tohaving a diverse and inclusive workforce and do our best to foster a cultureand environment where every employee feels valued. Our goal is to serve ourcustomers and help save lives. We can achieve this goal when we have the besttalent working in an environment where employees feel included and recognized.Visit us online at jobs.adt.com to learn more.

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Keywords: ADT Security Services, Boca Raton , Director of DIY Analytics, Other , Boca Raton, Florida

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