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A/B Testing & Conversion Rate Optimization Specialist

Company: Robert Half
Location: Boca Raton
Posted on: August 25, 2020

Job Description:

Ref ID: 01020-9502650824

Classification: A/B Testing & Conversion Rate Optimization Specialist

Compensation: DOE

For immediate consideration, please send your resume to sisi.degoytisolo@rht.com.

Reputable company representing global ecommerce brands is seeking an A/B Testing & Conversion Rate Optimization Specialist that will be focused on website performance and optimization to improve user experience, drive lead generation, and maximize conversion rates. In this role, you will maximize conversions by conducting rigorous testing and planning, UX research through both qualitative and quantitative methods, and by applying your knowledge of web analytics, user segments, and audiences as they relate to the optimization process. Ongoing responsibilities include executing web testing across platforms, including inbound marketing websites, demand generation landing pages, and micro-sites. A/B Testing & Conversion Rate Optimization Specialist will develop and champion new testing capabilities including triggered content, dynamic deadline content, personalization, and exit intent. In addition, will analyze performance data and metrics to provide valuable insights and identify growth opportunities that will increase engagement and lead generation across all web properties. The ideal candidate has hands-on experience with A/B testing, website analytics, and implementation of UX conversion strategies and tactics. Should have a strong understanding of how customers are moving through sites and be able to translate and communicate customer journey initiatives and testing results to provide data-driven recommendations into an effective message while continually creating insights that drive performance.

Job Requirements:

-3-6 years of active hands-on optimization experience in an online optimization testing role. -Strong proficiency with testing tools such as Google Optimize 360, Adobe Target, Optimizely, Monetate, SiteSpect, A/B tasty, VWO, Convert. -Strong proficiency with web analytics tools such as Google Analytics 360, Adobe Analytics, or IBM Digital Analytics; including tagging requirements, reporting and analysis. -Experience with multichannel media campaigns including a working knowledge of paid search testing ad text and landing pages. -Solid understanding of qualitative user research principles and UI/UX best practices for landing pages, applications, mobile, and desktop. Experience creating wireframes and functional/interaction specifications is a plus. -Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing. -Advanced knowledge of statistics. -Experience manipulating and analyzing large amounts of data to make actionable recommendations. -Strong understanding of the mathematics behind effective testing. -Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills. -Effective communicator to market test ideas and influence test-related decisions. -Knowledge of HTML, CSS and JavaScript is a plus. For immediate consideration, please send your resume to sisi.degoytisolo@rht.com.

Robert Half Technology matches IT professionals with some of the best companies on a temporary, project or full-time basis. From roles in software and applications to IT infrastructure and operations, we provide you unparalleled access to exciting career opportunities. Our personalized approach, innovative matching technology and global network with local market expertise help you find the technology jobs that match your skills and priorities — fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.

From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE’s “Most Admired Companies” list every year since 1998.

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Contact your local Robert Half Technology office at 888.490.4429 or visit www.roberthalf.com/jobs/technology to apply for this job now or find out more about other job opportunities.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2020 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Keywords: Robert Half, Boca Raton , A/B Testing & Conversion Rate Optimization Specialist, Other , Boca Raton, Florida

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