BocaRatonRecruiter Since 2001
the smart solution for Boca Raton jobs

Sr. Category Marketing Specialist, Software & Professional Services

Company: Canon Solutions America, Inc.
Location: Boca Raton
Posted on: May 15, 2022

Job Description:

Responsible for various digital marketing initiatives. Implements high impact Marketing campaigns using multiple electronic platforms to generate and nurture leads. Requirements include technical proficiency with marketing automation, experience building integrated email campaigns and the ability to analyze performance, determine why programs failed or were successful, and continually make and implement recommendations for optimization. This role will have a heavy emphasis on improving the flow of communication and content management via the division's intranet site, email, SFDC, digital signage, etc. This position is full time and offers a hybrid work schedule requiring you to be in the office Mondays and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Responsibilities - Integrates campaign implementation and design that delivers a steady pipeline of high-quality leads to our sales teams (primarily email, mobile, web and events).
- Manages lead and opportunity tracking and deliver regular program performance reports with recommendations for campaign improvements.
- Creates HTML landing pages for campaigns.
- Responsible for cross-department coordination of campaign deliverables.
- Reorganizes and maintains the division's existing intranet while maintaining appropriate branding, voice and tone according to company branding guidelines.
- Performs other miscellaneous functions and special projects as assigned. Qualifications - Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related exp
- Degree in Design, Communications, Marketing or related field (or comparable business discipline).
- Experience as Email or Web Designer as well as managing email marketing campaigns.
- Experience with landing page forms and conversion optimization.
- Familiarity with marketing automation systems such as Eloqua / Marketo (preferred).
- Experience with Sharepoint.
- Ability to turn analysis into action, execute to timelines, and provide comprehensive solutions.
- Demonstrated project management skills.
- Technically proficient with HTML and CSS and graphic software packages.
- Team player with demonstrated ability to work effectively on cross-functional teams.
- Ability to work in a fast paced, multi-tasking environment. Company Overview About our Company - Canon Solutions America, Inc. empowers companies of all sizes to succeed by supplying market leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With unwavering dedication to promote professional innovation, Canon Solutions America, Inc. helps drive sustainability, nurture efficiency, and regulate costs through the unification of comprehensive digital and traditional printing and document management solutions. As a wholly owned subsidiary of Canon U.S.A., Canon Solutions America, Inc. is headquartered in Melville, NY and has sales and service locations across the U.S. Our parent company, Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in global revenue in 2020, ranks third overall in U.S. patents granted in 2020 and was named one of Fortune Magazine's World's Most Admired Companies in 2020. Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans. If you are not reviewing this job posting on our Careers' site csa.canon.com/careers , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at csa.canon.com/careers . #CSA Workstyle Description Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Posting Tags #li-bk1 #pm20






PI177190485

Keywords: Canon Solutions America, Inc., Boca Raton , Sr. Category Marketing Specialist, Software & Professional Services, IT / Software / Systems , Boca Raton, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Boca Raton RSS job feeds