Sr. Category Marketing Specialist, Software & Professional Services
Company: Canon Solutions America, Inc.
Location: Boca Raton
Posted on: May 15, 2022
Responsible for various digital marketing initiatives.
Implements high impact Marketing campaigns using multiple
electronic platforms to generate and nurture leads. Requirements
include technical proficiency with marketing automation, experience
building integrated email campaigns and the ability to analyze
performance, determine why programs failed or were successful, and
continually make and implement recommendations for optimization.
This role will have a heavy emphasis on improving the flow of
communication and content management via the division's intranet
site, email, SFDC, digital signage, etc. This position is full time
and offers a hybrid work schedule requiring you to be in the office
Mondays and Wednesday and an option to work from home the remainder
of the week (unless a specific business need arises requiring in
office attendance on other days). Note that work schedules and
office reporting requirements may change from time to time based on
business needs. Responsibilities - Integrates campaign
implementation and design that delivers a steady pipeline of
high-quality leads to our sales teams (primarily email, mobile, web
- Manages lead and opportunity tracking and deliver regular program
performance reports with recommendations for campaign
- Creates HTML landing pages for campaigns.
- Responsible for cross-department coordination of campaign
- Reorganizes and maintains the division's existing intranet while
maintaining appropriate branding, voice and tone according to
company branding guidelines.
- Performs other miscellaneous functions and special projects as
assigned. Qualifications - Bachelor's degree in a relevant field or
equivalent experience required, plus 5 years of related exp
- Degree in Design, Communications, Marketing or related field (or
comparable business discipline).
- Experience as Email or Web Designer as well as managing email
- Experience with landing page forms and conversion
- Familiarity with marketing automation systems such as Eloqua /
- Experience with Sharepoint.
- Ability to turn analysis into action, execute to timelines, and
provide comprehensive solutions.
- Demonstrated project management skills.
- Technically proficient with HTML and CSS and graphic software
- Team player with demonstrated ability to work effectively on
- Ability to work in a fast paced, multi-tasking environment.
Company Overview About our Company - Canon Solutions America, Inc.
empowers companies of all sizes to succeed by supplying market
leading enterprise, production, and large format printing
solutions, supported by exceptional professional service offerings.
With unwavering dedication to promote professional innovation,
Canon Solutions America, Inc. helps drive sustainability, nurture
efficiency, and regulate costs through the unification of
comprehensive digital and traditional printing and document
management solutions. As a wholly owned subsidiary of Canon U.S.A.,
Canon Solutions America, Inc. is headquartered in Melville, NY and
has sales and service locations across the U.S. Our parent company,
Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in
global revenue in 2020, ranks third overall in U.S. patents granted
in 2020 and was named one of Fortune Magazine's World's Most
Admired Companies in 2020. Canon Solutions America offers a
competitive compensation package including medical, dental, vision,
401(k) Savings Plan, discretionary profit sharing, discretionary
success sharing, educational assistance, recognition programs,
vacation, and much more. A more comprehensive list of what we have
to offer is available at We comply with all applicable federal,
state and local laws, regulations, orders and mandates, including
those we may be required to follow as a federal government
contractor/subcontractor. We are an EEO/AA employer.
Minority/Female/Individuals with Disabilities/Protected Veterans.
If you are not reviewing this job posting on our Careers' site
csa.canon.com/careers , we cannot guarantee the validity of this
posting. For a list of our current postings, please visit us at
csa.canon.com/careers . #CSA Workstyle Description Hybrid - This
position is full time and offers a hybrid work schedule requiring
you to be in the office two company designated days a week and an
option to work from home the remainder of the week (unless a
specific business need arises requiring in office attendance on
other days). Note that work schedules and office reporting
requirements may change from time to time based on business needs.
Posting Tags #li-bk1 #pm20
Keywords: Canon Solutions America, Inc., Boca Raton , Sr. Category Marketing Specialist, Software & Professional Services, IT / Software / Systems , Boca Raton, Florida
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