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Associate Director, CRM & Retention Marketing (B2B)

Company: Shoes for Crews
Location: Boca Raton
Posted on: March 10, 2023

Job Description:

It's our people that make Shoes For Crews special! We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support and respect. It's much more than a great place to work, it's where our crew looks forward to Monday, not Friday.

What You Will Love About US

  • Great Company Culture-Awarded one of the TOP companies to work for
  • Competitive salary
  • Generous Health Benefit Package (some at NO cost)
  • Prepare for the future-401(k) (with 3% match)
  • Paid vacation, holidays, and sick leave
  • Hybrid and remote schedules
  • Employee recognition platform
  • Employee discounts (Including a FREE pair of shoes
  • Wellness program
  • Robust onboarding program
  • QUPID Committee
  • Engagement Committee

    Our mission is to keep the workforce safe on the job with comfortable, quality protective footwear solutions-reducing accidents and saving money!

    Shoes For Crews, LLC (SFC) is a dynamic designer, manufacturer and business-to-business marketer of the most technologically advanced, top-rated slip-resistant footwear for the foodservice, hospitality, industrial, and healthcare workplaces. SFC protects over 3.5 million workers per year in over 120,000 workplaces from slip and fall accidents. For over 30 years, the Company has built its reputation through innovative product development technologies, proprietary manufacturing, and distinct niche marketing.

    Position Summary:

    The Associate Director, CRM & Retention Marketing candidate is an exceptional marketing leader in strategic thinking, planning, digital marketing, customer engagement, expansion, retention, and cross-functional collaboration. The Associate Director will set a long-term vision and strategy for B2B customer lifecycle marketing, including customer onboarding, expansion, and retention. This position will partner with the sales, customer success, technology, ecommerce, and product management teams to develop a coordinated, omni-channel experience for customers. This leader will set a multi-quarter roadmap, prioritizing multiple initiatives.

    The Associate Director, CRM & Retention Marketing will drive execution, measure KPIs, and deliver results. They will build the infrastructure needed to customize, automate and scale campaigns. The ideal candidate is a strong cross-functional leader, able to communicate effectively to executives, colleagues, customers, and agency partners. Additionally, the right person for this role has a drive for understanding the B2B customer and end user, testing, making data-driven decisions, and delivering results.

    Key Responsibilities and Accountabilities:

    • Drive B2B customer growth and retention marketing initiatives from concept to execution in diverse marketing channels
    • Build the B2B customer strategic plan, execute, track, and monitor results
    • Develop and oversee integrated multichannel campaigns, including digital (e.g., email, website), offline (e.g., direct mail, print collateral), and customer events
    • Build the contact strategies and content for customer cohorts and various programs
    • Develop and oversee the B2B customer content and promotional calendars
    • Track, analyze, and synthesize various program and campaign effectiveness data in order to guide future strategy
    • Improve customer lifetime value through data, insights, and test-and-learn methodology
    • Work with IT and Business Intelligence Team to ensure proper tracking and data
    • Develop digital solutions when applicable, such as drip or triggered email campaigns
    • Leverage analytics from Salesforce, Google Analytics, and Email Service Provider to adapt strategies based on previous campaign performance, customer insights, and market needs
    • Drive regular quarterly business review cadence with the internal team to stay abreast of overall strategy and objectives, and adapt programs based on performance and industry trends
    • Train, coach, and develop the B2B customer marketing team
    • Be a customer and end user advocate
    • Stay current with industry trends, best practices and advise team on new strategies and technologies; document learnings
    • All other duties as assigned

      Qualifications and Skills Required:

      • 5-8+ years experience in marketing, lifecycle marketing, CRM, retention or growth marketing role required; agency experience a plus
      • Business-to-Business (B2B) experience required; Business-to-Consumer (B2C) experience a plus
      • Strong content and promotional marketing background to drive customer growth and share of wallet
      • Experience with segmentation and B2B account based marketing (ABM), and developing strategic marketing plans for key customer segments
      • Experience developing and executing scheduled and triggered email campaigns
      • Analytical and KPIs-driven
      • Digitally savvy; experience with Salesforce, email service providers, Google Analytics, as well as MS Office; SMS and Pardot experience a plus
      • Marketing leader with experience managing and mentoring marketing teams
      • Budget management experience
      • Strong project management experience; have solid organization and prioritization skills
      • Comfortable working cross-functionally, particularly with Sales Teams
      • Ability to work well in a fast-paced, collaborative environment and successfully meet deadlines
      • Team-oriented with the ability to adapt quickly in a growing, dynamic company

        Education Required:

        • Bachelor's Degree in Marketing, Management, or Business; MBA a plus
        • 5-8+ Years of experience in a related field and/or position

          This job description is not intended to be all-inclusive. Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization.

          Shoes For Crews is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion, disability, marital status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state, or federal laws.

Keywords: Shoes for Crews, Boca Raton , Associate Director, CRM & Retention Marketing (B2B), Executive , Boca Raton, Florida

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