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Director Marketing Insights and Analytics

Company: ADT Security Services
Location: Boca Raton
Posted on: November 22, 2022

Job Description:

*Company Overview: *At ADT, we've been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter, LinkedIn, Facebook and Instagram.*Major Responsibilities: *The Advanced Analytics team is focused on growing ADT's subscribers and optimizing customer value from prospect through conversion and value expansion throughout the customer lifecycle journey. We achieve this by partnering with the Marketing, Sales and Existing Customer execution teams using primary research, business problem solving, financial discipline, data science and deep analytics. We are responsible for the existing customers' marketing offer strategies to deliver our budget and longer-term objectives and support budget planning and forecasting in partnership with Finance.The Director, Marketing Insights and Analytics leads a team that uses business insight and data and analytics to support the brand and media strategies teams deliver highly effective go-to-market strategies for lead generation across our known audiences and segments as well as existing customers. In doing so, he/she is responsible for developing compelling insight into the real time market and known segments state, size, opportunity, and needs. He/she must be adept at communicating a compelling vision and building engagement and alignment through exceptional people leadership, outstanding talent development, and effective communication and collaboration.*Position Responsibilities: *functional* Partners with the leaders of brand strategy and media planning to develop, syndicate and oversee insights and strategies on the needs and journeys for targeting our known audiences and segments to support the brand strategy and media planning agenda for both future customers and existing customers.* Oversees primary research and synthesis and delivery of insights, and our agency partners' relationship.* Develops a strong competitive insight program to support marketing and pricing intelligence and integrate that perspective into a total market and segment perspective.* Analyzes subscriber trends and dynamics of the customer experience and customer journeys to provide insights that help create best-in-class experiences.* Develops and deploys models and data science analytics to create prioritization of audiences that maximize response and yield* Partners on development and build out of data strategy and tools in support of the above.leadership* Demonstrates and delivers creative and effective thought leadership in marketing demand planning.* Leads functional team by providing clarity of vision and expectations; role modeling effective coaching and performance feedback, prioritizing resources and facilitating alignment of the team.* Develops and executes a strong talent management plan including talent assessment, selection, empowerment, coaching, upskilling, and training, motivation and retention of top talent; builds and develops succession plans and pipeline of talent.* Cultivates employee engagement and positive employee relations environment through inspiring leadership, robust and regular employee communications, reward and recognition culture, and focused employee development.* Employs a diverse and creative communications framework to align employees and generate understanding and commitment to achieving the business plan.Management* Partners effectively across business channels (Residential and Small Business) and functions (Marketing, Sales, CX, IT, Operations) to ensure effective delivery of insights and recommendations.* Effectively solves problems or issues related to state of the market and segment demand challenges.* Ensures compliance and the highest ethical standards in all processes.* Creates the vision and fosters a culture of accountability for implementing actions that support customer service excellence.* Drives initiatives that are prioritized and in alignment with ADT marketing and corporate strategies.*Required: *Education:* 4-year college degree in business administration, analytics, or economics or other related field of discipline or equivalent experience. MBA with several years of applied work experience ideal.Experience:* Minimum 10 years of managing and leading teams, with 5 years or more in marketing data and analytics or research/competitive insight development, preferably within subscriber-based business models.* Assessing, coaching, and developing talent and managing multi-disciplinary organizations.* Establishing business direction and executing strategy development and implementation.* Influencing business decisions in a highly matrixed organization.* Prior experience overseeing a data and analytics team is preferred but not required.Skills:Strategic thinking and the ability to stitch various sources of information together to create compelling insight.* Strong oral and written communication skills at the Executive Leadership level.* Proficiency in use of standard Microsoft Office production suite (excel, PowerPoint, etc.).* Hands-on knowledge problem solving approach.* Business & financial proficiency.* Self-serve capability for data is preferred.* Knowledge and familiarity with data science and cloud-based analytics are a plus.*Compensation*:The pay range for this role is $150,000 $190,000 annually plus a generous yearly bonus, equity and is based on experience and qualifications.*Benefits: *Medical, Dental and vision insurancePaid Time Off401(k) plan with company matching contributionSupplemental Voluntary BenefitsTuition ReimbursementEmployee Referral ProgramEmployee Discount Program*ADT LLC is an Equal Employment Opportunity (EEO) employer. We are committed to having a diverse and inclusive workforce and do our best to foster a culture and environment where every employee feels valued. Our goal is to serve our customers and help save lives. We can achieve this goal when we have the best talent working in an environment where employees feel included and recognized. Visit us online at jobs.adt.com to learn more.*#INDCORPJob Type: Full-timePay: $150,000.00 - $190,000.00 per year

Keywords: ADT Security Services, Boca Raton , Director Marketing Insights and Analytics, Executive , Boca Raton, Florida

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