Director Of Marketing And Advertising
Company: Sage Dental
Location: Boca Raton
Posted on: June 22, 2022
Marketing Director of AdvertisingWe are looking for a Director
of Marketing and Advertising to join our nimble marketing team at
growing, technology-focused Dental Services Organization (DSO)
experiencing exciting direct to consumer, de novo, and acquisition
growth. This role will focus on driving revenue across all
traditional and digital channels - direct mail, SEO, SEM, email
marketing, retargeting, social, and online lead generation
campaigns. The right candidate will continually evolve our strategy
by unlocking insights and opportunities through analytics and
channel exploration, including the exploration of OTT, CTV, or
local broadcast channels.
What You Will Be Doing
- Manage patient acquisition marketing budgets and channels for
de novo, acquisition, and mature practices. Measure, report and
optimize monthly budgets across channels.
- Leverage A/B testing of creatives, audiences, and landing pages
to continually optimize performance.
- Continuously evaluate the website for UX and make enhancements
that improve conversion.
- Collaborate on landing page content, optimization, lead
capture, and other on-site strategies that influence conversion
- Maintain complete ownership of your campaigns with full
understanding of what is driving performance and a commitment to
working toward improvement.
- Proactively manage business analytics and KPIs to evaluate
- Develop and maintain performance metrics that provide clarity
of trending, benchmarking and insight for making marketing program
and process improvements.
- Other projects and initiatives as needed to promote the
marketing needs of the organization to support business growth and
development.What you need to be successful
- Bachelor's Degree in Marketing or related field. MBA a
- 3+ years of experience in digital marketing
- 3+ years of hands-on experience with marketing channel and
- Experience in managing a $2M+ / year marketing budget.
- Experience in lead generation, performance marketing and
digital marketing. Prior experience in the healthcare space is a
- Up-to-date, intimate knowledge of digital marketing channels
- A data-driven mentality where good data drives good decision
- Track record of ability to dive deep into metrics for reporting
and ability to apply findings to optimize content and timing.
Experience with mixed-media modeling a plus.
- High attention to detail and organization in all aspects of
- Exceptional data analysis skills that uncover hidden insights
to propel results forward.
- Proficiency in MS Excel or Google Sheets.
- Positive outlook and strong sense of curiosity - whether
uncovering patient insights or solving complex business
- Ability to work proactively to anticipate and resolve
- Marketing leadership experience and desire to grow your
Keywords: Sage Dental, Boca Raton , Director Of Marketing And Advertising, Executive , Boca Raton, Florida
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