Director Of Marketing And Advertising

Company: Sage Dental
Location: Boca Raton
Posted on: June 22, 2022

Job Description:

Marketing Director of AdvertisingWe are looking for a Director of Marketing and Advertising to join our nimble marketing team at growing, technology-focused Dental Services Organization (DSO) experiencing exciting direct to consumer, de novo, and acquisition growth. This role will focus on driving revenue across all traditional and digital channels - direct mail, SEO, SEM, email marketing, retargeting, social, and online lead generation campaigns. The right candidate will continually evolve our strategy by unlocking insights and opportunities through analytics and channel exploration, including the exploration of OTT, CTV, or local broadcast channels.
What You Will Be Doing

• Manage patient acquisition marketing budgets and channels for de novo, acquisition, and mature practices. Measure, report and optimize monthly budgets across channels.
• Leverage A/B testing of creatives, audiences, and landing pages to continually optimize performance.
• Continuously evaluate the website for UX and make enhancements that improve conversion.
• Collaborate on landing page content, optimization, lead capture, and other on-site strategies that influence conversion rate.
• Maintain complete ownership of your campaigns with full understanding of what is driving performance and a commitment to working toward improvement.
• Proactively manage business analytics and KPIs to evaluate marketing efficiency.
• Develop and maintain performance metrics that provide clarity of trending, benchmarking and insight for making marketing program and process improvements.
• Other projects and initiatives as needed to promote the marketing needs of the organization to support business growth and development.What you need to be successful
  • Bachelor's Degree in Marketing or related field. MBA a plus.
  • 3+ years of experience in digital marketing
  • 3+ years of hands-on experience with marketing channel and budget optimization
  • Experience in managing a $2M+ / year marketing budget.
  • Experience in lead generation, performance marketing and digital marketing. Prior experience in the healthcare space is a plus.
  • Up-to-date, intimate knowledge of digital marketing channels including OTT.
  • A data-driven mentality where good data drives good decision making.
  • Track record of ability to dive deep into metrics for reporting and ability to apply findings to optimize content and timing. Experience with mixed-media modeling a plus.
  • High attention to detail and organization in all aspects of your work.
  • Exceptional data analysis skills that uncover hidden insights to propel results forward.
  • Proficiency in MS Excel or Google Sheets.
  • Positive outlook and strong sense of curiosity - whether uncovering patient insights or solving complex business challenges.
  • Ability to work proactively to anticipate and resolve issues.
  • Marketing leadership experience and desire to grow your career.
    Apply Today!

Keywords: Sage Dental, Boca Raton , Director Of Marketing And Advertising, Executive , Boca Raton, Florida