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Field Marketing Manager

Company: Halfday Iced Tea
Location: Boca Raton
Posted on: June 21, 2022

Job Description:

Halfday is a better-for-you, gut-healthy iced tea made with prebiotics, lots of flavor, and way less sugar. Just refreshment with benefits.
The brand was founded in 2017 by the co-founding team, Kayvon Jahanbakhsh and Michael Lombardo, who started the brand while still in college after Kayvon was hospitalized for 3 months from Ulcerative Colitis - a lifelong digestive disease - and lost 80 lbs from the illness. Between classes the long-time best friends began crafting drinks that could support digestive health but still tasted delicious, eventually turning to their childhood favorite, iced tea. They then created Halfday: iced tea that has 90% less sugar compared to regular sweetened iced teas and delivers 8 grams of plant fiber for gut health in a refreshingly tasty drink.
Halfday was born from the most difficult time in our lives, which gives us a unique perspective on doing business and solving problems. All of our work is remote, allowing us the collaboration and freedom we need to balance work and our personal lives. We're a tightly-knit team that deeply believes in our mission of better digestive health and making it as fun as possible. Each team member is equally invested in each other's personal & professional growth and is excited to support however possible.
Reporting to the Director of Sales - East, our Field Marketing Manager will represent us in the South East Florida territory. This position focuses on impact in the field built on the back of amazing relationships.
In this role, you'll have to prioritize your time to focus on the highest impact areas while working with and inspiring our mainline partners and third-party sales resources in the region to deliver a whole greater than the sum of its parts. You'll be opening new doors, but you'll also be building on the high-velocity accounts we are already seeing in the market. If you're looking for a fast-paced environment, an opportunity for personal growth and responsibility, and enjoy having fun along the way, then this is a role you'll thrive in!

  • Deliver monthly volume and distribution goals and achieve overall objectives in the market.
  • Manage partnerships with distributors, food brokers, and retailers in the Boca Raton metro market.
  • Conduct weekly "route rides" with our DSD partners and food brokers, and pinpoint opportunities for underperforming accounts and routes.
  • Monitor inventory and proper use of P.O.S. material. Follow through on all commitments made to distributor management, sales personnel, and the trade.
  • Gain additional placement within accounts, including secondary points of purchase and cooler placement.
  • Collaborate with field-marketing teams to create comprehensive marketing plans to profitably increase market share.
  • Assist our Director of Sales - East in distributor management meetings by providing well-documented reports on the levels of distribution, display, and sales by the distributor.
  • Implement and execute incentive programs intended to guide distributor organizations in achieving sales objectives.
  • Manage chain retailers: new item launches and retail programs.
  • Provide amazing in-store samplings/demos to drive additional trial and build customer relationships
  • Travel quarterly to support adjacent marketings during promotional periods
    • Enthusiastic and comfortable working in an early-stage company. Ability to think rapidly in a growing and changing environment.
    • Ability to take initiative and work autonomously - you can run with something from beginning to end.
    • Deeply passionate about Halfday's involvement in the digestive-wellness space, and inspired by what we represent. Has the desire and hunger to make an impact.
    • Obsession for understanding customer behavior: looks for ways to meet and reach consumers where they are.
    • Works well with ambiguity and asks the right questions to get at the solution.
    • Must be able to work flexible hours, including evenings and weekends.
    • Strong planning, organization, and project management skills, along with excellent interpersonal, written/oral communication, and presentation skills.
    • Competence in Google Suite. Experience with team collaboration tools such as Slack and Zoom preferred.
    • Clean driver's license, reliable transportation, and proof of insurance
    • Proof of Covid-19 Vaccination
      Halfday requires all employees, unless they have received an approved exemption as an accommodation for a medical issue or sincerely held religious belief, to be "up to date" on their vaccines prior to their date of hire. A person is considered "up to date" on their COVID-19 vaccines after they have received their primary series of doses and their booster shots, when eligible. When a person is not eligible for a booster, they are considered "up to date" two weeks after they receive the final dose of their primary series. When a person is eligible for a booster, they are considered "up to date" immediately after they receive the booster. This policy applies to any vaccine authorized to prevent COVID-19 by the FDA, including by way of an emergency use authorization, or by the World Health Organization (WHO), or an active COVID-19 clinical trial (non-placebo). Vaccination verification (or accommodation approval) must be completed before the date of hire.

Keywords: Halfday Iced Tea, Boca Raton , Field Marketing Manager, Executive , Boca Raton, Florida

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