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Product Marketing Manager

Company: Kforce Technology
Location: Boca Raton
Posted on: June 16, 2022

Job Description:

RESPONSIBILITIES:Kforce has a client in Boca Raton, FL that is seeking a Product Marketing Manager. Summary: The Product Marketing Manager will work alongside the Go-to-Market Director to drive increased adoption, engagement, and retention of comany's award-winning consumer mobile application, as well as partner mobile security solutions. This role will lead the execution of product and lifecycle marketing campaigns and collaborate with cross-functional teams, participating in product launches, roadmap reviews, product education, and overall team strategies. Responsibilities:

  • As a Product Marketing Manager, this role will help craft and execute the GTM strategy for the company's mobile security product category within the Emerging Markets division
  • Develop launch plans, campaign timelines, briefs and other launch and campaign support documentation
  • Project manage Marketing, external partners, and agencies toward planning and execution of campaigns and activities to successfully achieve launch and post-launch GTM objectives
  • Lead creation, execution, and optimization of app marketing campaigns (email, push, in-app campaigns, etc.)
  • Provide campaign performance readout and recommendations for optimization
  • Gather and synthesize market intelligence and customer insights, identify, and analyze performance trends and determine GTM actions required to improve performance on owned products/projects driving revenue performance
  • The Product Marketing Manager will manage Mobile app, SoSecure budget including submission of monthly bluesheets; Provide updates on cost, accruals and any performance variances
  • Drive positioning and messaging across all media (Web, Print, Social and Events) Job Requirements:REQUIREMENTS:
    • Bachelor's degree in Business Administration, Marketing, Advertising, Communications, or related field; MBA preferred
    • 5+ years of experience in Product Marketing, GTM strategy, or similar function for a subscription-based product or a technology-focused brand
      • Experience with mobile app marketing or digital marketing campaigns and optimizations/measurement methodologies
      • Knowledge of the marketing campaign planning process and how to drive cross-functional teams from strategic ideation to execution
      • Ability to lead multi-level cross-functional teams with the with an internal partner-as-client approach
      • Familiarity with product life cycle planning and the ability to gauge market/customer needs, prioritize needs for Product Solutions team, support product trials and develop product launch plans
      • Experience managing performance marketing campaigns preferred
      • Superior writing skills
      • Strong project management and analytical experience Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Keywords: Kforce Technology, Boca Raton , Product Marketing Manager, Executive , Boca Raton, Florida

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