B2B Digital Marketing Manager
Company: Lamark
Location: Boca Raton
Posted on: May 16, 2022
|
|
Job Description:
Lamark Media (---Lamark---) is an integrated digital marketing
firm driven by a simple philosophy: create extraordinary marketing
campaigns that yield positive, measurable results for their clients
and strategic partners. Lamark---s methodology is to create a
custom omni-channel strategy that leverages digital marketing
assets like a portfolio which can be measured, optimized and scaled
for long-term success. The company was founded in 2009 with the
vision of developing a full-service platform that provides a
comprehensive suite of digital marketing services in-house with an
agnostic approach to driving growth. Our mission is to create more
value for others. Our core values inspire us to over-deliver on
expectations and to create more success for the partners we serve.
Lamark is seeking a Lead Generation Manager to oversee B2B lead
generation programs on behalf of our clients. This motivated
professional will drive success for leading business and
service-focused brands in harnessing the power of digital channels
to feed their sales funnel and grow their business. This individual
will have experience in building effective lead generation
campaigns. Professional Competencies Lead generation campaign
planning including cross-channel efforts Familiarity with audience
targeting strategies for B2B brands in industries such as
manufacturing, software, professional services or agriculture
Well-versed in the most effective principles for lead capture and
prospect attraction Understanding of lead quality and conversion
measures, and communicating metrics with stakeholders Testing and
optimization experience, especially landing page conversion
optimization Experience across typical lead gen channels ---
search, paid social, outbound, etc. Experience in platforms for
marketing automation (e.g. Eloqua, Pardot, Marketo) and web
analytics (e.g. Google Analytics) 3 years experience directly
managing lead generation campaigns Digital agency experience
preferred, but not required This mid-senior role will work with
Lamark Media's digital specialists who will manage individual
channels and performance. Examples of such functions include, but
are not limited to: Orchestrating specialized execution teams to
drive leads and sales Executing on recommendations as required
while services are under-supported by core resources available
Preparing strategic presentation deliverables, and presenting to
client stakeholders Capability product research and development
Communicating advancements with internal peers in Client Experience
Planning to more broadly operationalize and delegate emerging
capabilities with the Performance Marketing team Developing
promotional strategy for emerging capabilities with Business
Development Identification of additional growth opportunities for
the pipeline Requirements Experience: Excellent verbal and written
communication skills Strong problem-solving skills Ability to
prioritize tasks and meet deadline Strong presentation skills
Excellent time management and organizational skills Ability to work
in a fast-paced and changing environment. Perks & Benefits:
Incredible company culture - we are passionate about the impact we
make every day, we balance freedom with responsibility, and we aim
for a consultative, transparent, and communicative approach in both
our internal and client relationships Diverse and forward-thinking
environment Great career growth opportunity---you---ll have direct
access to agency leadership Company-assisted medical insurance
programs, life insurance, optional vision and dental insurance
programs, and short-term and long-term disability offered 401(k)
with employer matching Powered by JazzHR R4A8z1Q8QW
Keywords: Lamark, Boca Raton , B2B Digital Marketing Manager, Executive , Boca Raton, Florida
Click
here to apply!
|