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Marketing Director

Company: Sage Dental
Location: Boca Raton
Posted on: May 14, 2022

Job Description:

Marketing Director of AdvertisingWe are looking for a Director of Marketing and Advertising to join our nimble marketing team at growing, technology-focused Dental Services Organization (DSO) experiencing exciting direct to consumer, de novo, and acquisition growth. This role will focus on driving revenue across all traditional and digital channels - direct mail, SEO, SEM, email marketing, retargeting, social, and online lead generation campaigns. The right candidate will continually evolve our strategy by unlocking insights and opportunities through analytics and channel exploration, including the exploration of OTT, CTV, or local broadcast channels.If you have an analytical approach and an ability to draw insights from data to inform decision making, this role is for you. If you are never satisfied with the status quo, you can pivot quickly, and enjoy digging in to solve complex problems, let's talk.What You Will Be Doing

  • Manage patient acquisition marketing budgets and channels for de novo, acquisition, and mature practices. Measure, report and optimize monthly budgets across channels.
  • Leverage A/B testing of creatives, audiences, and landing pages to continually optimize performance.
  • Continuously evaluate the website for UX and make enhancements that improve conversion.
  • Collaborate on landing page content, optimization, lead capture, and other on-site strategies that influence conversion rate.
  • Maintain complete ownership of your campaigns with full understanding of what is driving performance and a commitment to working toward improvement.
  • Proactively manage business analytics and KPIs to evaluate marketing efficiency.
  • Develop and maintain performance metrics that provide clarity of trending, benchmarking and insight for making marketing program and process improvements.
  • Other projects and initiatives as needed to promote the marketing needs of the organization to support business growth and development.What you need to be successful
    • Bachelor's Degree in Marketing or related field. MBA a plus.
    • 5+ years of experience in digital marketing
    • 3+ years of hands-on experience with marketing channel and budget optimization
    • Experience in managing a $2M+ / year marketing budget.
    • Experience in lead generation, performance marketing and digital marketing. Prior experience in the healthcare space is a plus.
    • Up-to-date, intimate knowledge of digital marketing channels including OTT.
    • A data-driven mentality where good data drives good decision making.
    • Track record of ability to dive deep into metrics for reporting and ability to apply findings to optimize content and timing. Experience with mixed-media modeling a plus.
    • High attention to detail and organization in all aspects of your work.
    • Exceptional data analysis skills that uncover hidden insights to propel results forward.
    • Proficiency in MS Excel or Google Sheets.
    • Positive outlook and strong sense of curiosity - whether uncovering patient insights or solving complex business challenges.
    • Ability to work proactively to anticipate and resolve issues.
    • Marketing leadership experience and desire to grow your career.About SageAt Sage Dental, we're changing the future of dentistry one happy, healthy patient at a time. Our extraordinary team of dental professionals share a commitment to excellence. And with our mix of constant learning and state-of-the-art dental technology, we're making dentistry safer, smarter, and better than ever.
      Our core Be Awesome pillars represent the qualities we value most:
      • Teamwork - Putting the WE in "aWEsome"
      • Patient Experience - Awesome Experience
      • Driving Results - Awesome Results
      • Growing and Improving - Driven to be AwesomeWhether we're providing general dental care or specialty care including orthodontics, or cosmetic dentistry, Sage Dental provides a nurturing, supportive culture of close camaraderie and constant learning for every valued member of the Sage Dental team.
        With more than 80 practices in Florida and Georgia, Sage Dental has emerged as one of the country's leading DSOs. From pediatric dentistry and orthodontics to teeth cleanings and oral surgery, our seamless delivery of comprehensive dental care makes visits to the dentist more convenient and more comfortable for our patients. Plus, it eliminates the need for outside referrals and excess visits.
        Sage Dental's Total Care Solution includes:
        • An accomplished, caring dentist who focuses on both preventive care and the overall care of every patient
        • Specialists on staff who can take care of any oral health need that arises
        • The convenience and expertise of a shared network to see patients quickly in an emergency
        • A comprehensive oral health resource all in one locationIf you meet most of the criteria above and you're excited about the opportunity and willing to learn, we'd love to hear from you!

Keywords: Sage Dental, Boca Raton , Marketing Director, Executive , Boca Raton, Florida

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