Manager, Tagging & Analytics
Company: Newell Brands
Location: Boca Raton
Posted on: May 12, 2022
Job Description:
Position Title: Manager, Tagging & Analytics Reports To:
Director, Marketing Technology Location: Boca Raton, FL, Atlanta,
GA or Hoboken, NJ -Newell Brands (NYSE: NWL) is a leading global
consumer goods company with a strong portfolio of well-known
brands. What unites all our businesses is a belief in brand-led
growth, driven by an understanding of the constantly changing needs
of our consumers and the ability to create products that win in the
market by delivering superior performance, design and innovation.
Newell Brands is seeking an experienced Digital Tag Management
Manager for our Ecommerce Marketing Technology group. You will have
an opportunity to work on familiar brands such as Yankee Candle,
Marmot, Graco Baby, Crock-Pot, and Sharpie. In this role, you will
oversee the continued enhancement, design, and delivery of
MarTech's Tagging, Consent, and Digital Feed Management Systems. -
To help drive success in this group, you will provide leadership to
a team comprised of contractors and agencies. You will also work
closely with our eMarketing, Analytics, and Data Privacy team to
align on initiatives and guide topics related to the governance of
data layer, 3rd party tagging configuration, and fortify compliance
with consent management on all our brand websites. -
-Responsibilities
- Provide technical direction and leadership on design,
development, and testing of Tagging and Consent Management
Solutions
- Design, build, test, and monitor of our Web data layer and web
tags/pixels
- Implement and maintain a technical solution for consent
management with current and upcoming regulatory requirements -
- Ensure governance of consumer data taxonomy, consistency,
quality, and consent compliance
- Guide, mentor, and manage a team of Tagging and QA
engineers
- Partner with cross-functional teams and stakeholders
- Maintain Tag Management platform, releases, and enhancements
needed to support business processes and goals
- Identify opportunities for maximizing web analytics features to
improve internal business processes and consumer experiences.
- Be informed and inform stakeholders of changes in the digital
marketing industry that will affect 3rd party tagging and web
analytics
- Develop, own, and lead project timelines for initiatives
- Ability to identify data quality issues, sensitive data
integrity, navigate multiple data sources, and work to resolve data
quality issues #LI-TS1
-Candidate Requirements
- 5+ years experience in eCommerce or B2C
- 3+ years experience in tag management solutions such as -Google
Tag Manager, Adobe DTM/Launch, and Tealium
- 2 to 4 years of managerial experience managing a technical
team
- Bachelor's degree in Computer Science or equivalent technical
job experience
- Expertise in Google Analytics & Google Tag Manager experience
is preferred
- Hands-on experience working on 3rd party tracking
implementation' s using tag manager templates such as Criteo,
Commission Junction, etc.
- Solid understanding of data layer concepts, data modeling &
governance, digital analytics implementation, and event handling
methods via the DOM event model
- Experience working with jQuery, Regular Expressions, HTML CSS
selectors
- Hands-on experience with one or more web analytics tools such
as Google Analytics and debugging tools like Google Tag Assistant,
HTTPWatch, WASP, and ObservePoint
- Experience with Consent Management Platforms such as Osano and
OneTrust
- Experience with Feedonomics is a plus
- Technical solution-oriented and excellent analytical
skills
- Effective communication and collaboration skills
- Able to work well under pressure managing multiple competing
deadlines
- Experience must include working in a scaled agile delivery
framework (SAFE) using agile software (JIRA and Confluence) or the
equivalent preferred
- Strong project management skills #LI-TS1 Newell Brands (NASDAQ:
NWL) is a leading global consumer goods company with a strong
portfolio of well-known brands, including Paper Mate, Sharpie,
Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam,
FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon,
Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds
of millions of consumers, Newell Brands makes life better every
day, where they live, learn, work and play. Newell Brands and its
subsidiaries are Equal OpportunityEmployers and comply with
applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to
apply.
Keywords: Newell Brands, Boca Raton , Manager, Tagging & Analytics, Executive , Boca Raton, Florida
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