Associate Brand Manager
Company: Basic Fun!
Location: Boca Raton
Posted on: May 7, 2022
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Job Description:
Basic Fun is a leading developer, manufacturer, and marketer of
some of the world---s best known and loved toys including Tonka,
Care Bears, Lite Brite, Lincoln Logs, K---nex, Playhut and
Cutetitos. Our products are sold by leading retailers and
distributors throughout the US and over 60 countries around the
world. Basic Fun has an omni-channel go-to-market strategy with a
strong presence on-line, in store and in family entertainment
venues. Our iconic brands and broad product portfolio span
generations and help create unforgettable memories. Position
Overview: In collaboration with the Sr. Director Brand Marketing ,
this position is expected to be a key business contributor for the
company by taking ownership of the executional day-to-day product
marketing needs for select brand(s) and work with sales, product
management, creative services and other teams to achieve successful
results. Responsibilities include but not limited to: -- Core Role
o Manage executional, day-to-day product, marketing and business
functions for team---s assigned product lines -- Product Management
o With direction from Sr. Director of Brand Marketing, manage Line
Plans and execute elements of the product commercialization process
for assigned brands / product lines, including collaboration with
PD team; creating/ managing Product Start Forms, assisting in
driving development to the product launch milestones; costing
targets, margin requirements while delivering market-relevant
product solutions with a strong price/value proposition. o Manage
the flow of information and communications with PD team and HKG
office for assigned brands / product lines. o Research market and
industry trends, compile and provide updated trend and competitive
information to aid product line and brand strategy -- Brand & Sales
Management o Assist with maintaining the established visual
personality and brand identity for all assigned brands/product
lines. o In collaboration with Sr. Director of Brand Marketing,
assist in driving packaging and graphic design direction with the
Creative Services team. o Manage submission process for product
approvals with licensors in a timely and precise manner for
assigned brands / product lines. o Play a key role in managing
brand information to Sales team including presentation materials,
Brand Decks, etc. o Oversee the flow of Product samples required
for sales presentations, trade shows, commercial shoots and PR
activities for assigned Product Lines. o Track category trends and
retail environments; use intel to help direct priorities and advise
Sr. Director of Marketing accordingly. o Within the first 90 days,
learn the fundamentals of tracking and analyzing wholesale
forecasts and retail POS with a keen eye on patterns, shifts and
---the so-what--- to help advise actionable plans for the business
-- Marketing Communication o Play a key role in executing each
brand---s go-to-market strategy with the opportunity to lead
various tactics (select PR, social media, promotions, events,
digital projects, etc.). o Assist in the development of outbound
communications, including Web copy and layout execution, trade show
messaging, online advertising, print advertising, social media and
sales collateral materials for assigned brands / product lines. --
Other duties may be assigned Skills, knowledge and abilities :
Bachelor---s degree or equivalent experience, preferably in
Marketing Must have 1-2 years of relevant marketing, brand or
product management experience Passionate individual who is a
self-starter and can promote best practices for brand planning and
management Experience in leading multiple strategic projects
involving internal and external resources/partners Knowledge of the
product development and manufacturing functions as it relates to
the product commercialization process Must be able to demonstrate
interest in toys and/or children---s entertainment products through
professional or personal means Strong presentation, written and
verbal communication skills; experience with Microsoft suite is
required Highly organized and efficient. Ability to thrive in a
fast-paced and time-sensitive environment. Easily adapt to shifts
in priorities; ability to manage several projects concurrently
Ability to work effectively across different teams, departments,
and third parties Experience selling /presenting to retail buyers,
Toy category experience preferred Experience in trade shows,
product & lifestyle photography shoots, consumer insights Ability
to travel, as needed OUR CORE VALUES We Love Delivering WOW Act
with Integrity and Do the Right Thing. Inspire Passion for
Creativity and Innovation. Be Disciplined to Create Lasting Impact.
Play, Have Fun and Laugh Together. Embrace Humility. Pursue Growth
and Learning. Hustle and Act with a Sense of Urgency. Commit to
Excellence. Gratitude Keeps Us Grounded.
Keywords: Basic Fun!, Boca Raton , Associate Brand Manager, Executive , Boca Raton, Florida
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