Sr. Manager, B2B Marketing Strategy
Company: Office Depot
Location: Boca Raton
Posted on: January 12, 2022
In this role, you will be responsible for translating briefs
into go to market strategy and tactics. Understand customer
behavior and partner with analytics team to develop analysis
regarding customer trends and behavior to identify opportunities to
be addressed through marketing strategy.
This position will be charged to implement and manage marketing
initiatives and B2B sales program that target various segments from
SMBs to Enterprise-level accounts to increase lead pipeline and
Additionally, this position will research industry sectors, while
translating sales objectives (both opportunity and
relationship-based) into an ABM program with objectives, and
customized collateral and compelling ABM programs (1:1, 1: few, 1:
many) that successfully engage target accounts moving them
effectively through buyer's journey to drive pipeline and
Partner with research team to identify research needs to fuel
strategic insights. Work with marketing team to incorporate
research findings into briefs.
Partner with merchant team to influence annual and quarterly
merchandising strategies to incorporate into marketing
Partner with analytics team to develop analysis regarding customer
trends and behavior to identify opportunities to be addressed
through marketing strategy.
Develop project, campaign, and quarterly briefs to feed media,
creative, and customer marketing teams. Socialize drafts to ensure
alignment with key internal stakeholders.
Partner with routes to market to take overarching strategies and
create marketing programs to capture opportunities.
Align tactics and timing with lines of business.
Education and Experience:
Level of Formal Education - Bachelor's Degree required, Masters
Area of Study - Business Management, Marketing.
Years of Experience - 6 to 8 years.
Type of Experience - Marketing, Advertising, Business
Ability to translate insights and data into actionable
Ability to lead teams cross functionally.
Business and finance understanding.
Ability to manage people and develop skill sets to increase team
Ability to understand KPIs across business and understand how
marketing strategies support business goals.
Keywords: Office Depot, Boca Raton , Sr. Manager, B2B Marketing Strategy, Executive , Boca Raton, Florida
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