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Director, Telesales Marketing

Company: Cinch Home Services
Location: Boca Raton
Posted on: November 14, 2021

Job Description:

Director, Telesales Marketing
Position Summary
Reporting to the Vice President, Marketing, the Director, Telesales Marketing will oversee Telesales go-to-market and optimization strategy and execution in our Partnership, Real Estate, Direct to Consumer and On Demand channels. This includes developing data-driven acquisition, retention, and up-sell/down-sell best practices for all Telesales marketing efforts to achieve our aggressive growth targets. This individual is a key contributor to driving sales, engagement, retention and should be results-driven with working knowledge of current Telesales marketing and compliance regulations. Account management responsibilities include developing strong relationships with customers, answering client queries, and identifying new business and organic growth opportunities among existing customers. In this role, you will liaise with cross-functional internal teams (including Marketing, Business Development, Product, Operations, Accounting, etc.) to improve the entire client experience financial performance.The ideal candidate has strong business-to-business sales experience. Excellent communications (verbal and written), organizational skills, and presentation skills are necessary. Experience in Insurance is preferred.
Boca Raton, FL (preferred) or Remote. Our marketing team continues to grow. Cinch Home Services is actively looking for a direct marketing leader with a proven track record of optimizing enterprise-wide acquisition strategies in Telesales.

  • Develop and implement strategic marketing initiatives, including lead generation, cross-promotions, customer engagement, retention, and win-back campaigns.
  • Ownership of profitability across all captive and BPO vendor relationships; including but not limited to contract negotiations and ongoing performance alignment.
  • Collaborate with Business Development/Account Management, Marketing Strategy, Direct to Consumer, On-Demand, and other departments to create partner-specific solutions, positioning, and value propositions to maximize performance.
  • Support Sales/Account Management (and the entire selling motion) as the telemarketing subject matter expert and primary contact for developing and presenting marketing solutions as needed to external prospects considering a Business to Business to Consumer (B2B2C) marketing relationship.
  • Act as a change agent in accelerating the speed-to-market and iteration of marketing solutions to meet enterprise-wide agility and profitability needs.
  • Oversee a small team of marketing professionals dedicated to managing vendor performance, training, and QA/compliance.
    • 8+ years experience with a proven track record developing successful Telesales lifecycle marketing strategies.
    • Call center BPO oversight: setting KPIs, managing performance, learning, and development to optimize business outcomes.
    • Experience managing a small team of 5-8 marketing professionals in a direct marketing environment.
    • Superior written and oral communication skills; ability to present comfortably with senior leaders and clients.
    • Excellent analytical skills - ability to formulate logical, data-driven business insights and test new ideas to drive growth.
    • Comfort working collaboratively across multiple departments and lines of business.
    • Ability to identify, prioritize, and focus on the tasks that drive the most value.
    • Self-starter with a positive attitude and flexibility to adapt quickly in a changing environment.
      Bachelor's degree in Marketing, Communications, Business, or equivalent direct marketing experience. MBA a plus.

Keywords: Cinch Home Services, Boca Raton , Director, Telesales Marketing, Executive , Boca Raton, Florida

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