Brand Manager, Retail Development
Company: Ralph Lauren Corporation
Location: Boca Raton
Posted on: April 9, 2021
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Job Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of premium lifestyle products in
five categories: apparel, accessories, home, fragrances, and
hospitality. For more than 50 years, Ralph Lauren's reputation and
distinctive image have been consistently developed across an
expanding number of products, brands and international markets. The
Company's brand names, which include Ralph Lauren, Ralph Lauren
Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double
RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and
Club Monaco, among others, constitute one of the world's most
widely recognized families of consumer brands.-- At Ralph Lauren,
we unite and inspire the communities within our company as well as
those in which we serve by amplifying voices and perspectives to
create a culture of belonging, ensuring inclusion, and fairness for
all. We foster a culture of inclusion through: Talent, Education &
Communication, Employee Groups and Celebration. Position Overview
As a Ralph Lauren Brand Ambassador, Brand Managers provide the very
best in aspirational in-store presentation and merchandising, as
well as selling skills training to drive mutual sales growth &
profitability for all Ralph Lauren brands. #LI-JL1 Coaching /
Training: --- Drive retail performance thru disciplined business
management for all Ralph Lauren brands --- Execution of Store
Staffing Excellence - retain best Selling Specialists at all times
utilizing Account metrics including Sales per Hour, Average Sale,
Units/Transaction, etc. --- Partner with Account/Store Human
Resources team with any staffing issues, to include interviewing
and selection of future Sales Specialists. --- Conduct product and
selling seminars to create an educated and professional Selling
Specialist culture, with the goal of improving regular priced
selling while offering exceptional customer service. --- Provide
and demonstrate selling techniques where possible - empower the
team. In- Store Presentation: --- Execute strong well-balanced
merchandise statements consistent with Ralph Lauren strategies &
guidelines --- Execute floor moves based on seasonal directives,
modifying as required based on business trends --- Maximize use of
point-of-sale collateral --- Present compelling, forward-looking
rigs at all times. --- Ensure the highest of maintenance standards
to include stores execution for timely processing of new inventory,
price changes and markdowns. --- Maintain store team focus on
organized stockroom standards for easy product replenishment
Communication: --- Build & maintain strong account partnerships &
relationships and collaborate continually --- Review of business
with Store Manager and store mgmt. team to identify immediate and
ongoing opportunities and issues with every visit --- Complete
Business/Visit Recap with each store visit, identifying product
opportunities to both Account & RL teams --- Maintain required
focus and follow-up with Communication Doors Experience, Skills &
Knowledge --- Motivated self-starter, with professional attitude
--- Strong merchandising skills and entrepreneurial spirit ---
Creative thinker and business driver --- Excellent communication
skills --- Basic computer knowledge and photography skills Ralph
Lauren is dedicated to providing a comfortable and consciously
inclusive work environment for everyone regardless of gender
identity and expression, race, religion, national origin, sexual
orientation, age, marital status, disability, or any other category
protected by applicable law. If you are vision-impaired or have
some other disability under the Americans with Disabilities Act or
a similar law, and you wish to discuss potential accommodations
related to applying for employment at Ralph Lauren, please contact
Global People Practices at
globalpeoplepractices@ralphlauren.com.
Keywords: Ralph Lauren Corporation, Boca Raton , Brand Manager, Retail Development, Executive , Boca Raton, Florida
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