Analytics Manager
Company: Polen Capital
Location: Boca Raton
Posted on: February 17, 2021
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Job Description:
The Marketing Analytics Manager will apply analytics and
expertise to support Polen Capital's marketing strategy. The role
will involve gathering and analyzing marketing data on customer
buying behavior, website traffic and marketing campaigns.--The
Marketing Analytics Manager will develop dashboards and present
insights to the marketing team to drive change and value for the
business. The successful candidate has expertise in the investment
management industry, a passion for analytics, and a thorough
understanding of marketing dynamics. The Marketing Analytics
Manager will report to the Head of Marketing.Responsibilities*
Collect and analyze customer, marketing, and web behavioral data*
Develop digital campaigns and web measurement strategies* Examine
campaigns and key metrics; identify opportunities to increase
campaign performance--and effectiveness* Develop and present
learnings from analyses including actionable insights and
recommendations* Work with digital and content marketing teams to
define and implement results* Engage with client-facing teams to
enable them to understand our data packages* Communicate results
and business impacts of insight initiatives* Work
cross-functionally with marketing, analytics, and other business
partners to guide data-directed decision making* Proactively seek
opportunities to automate and improve processes within
marketingQualifications* Bachelor's degree* Minimum 5 years of
experience in digital marketing analytics* Prior experience in
asset management or financial services a plus* Proven track record
of delivering data-driven insights to inform digital strategy*
Skills across all digital channels (website, social, email, etc.),
including their respective KPIs* Expertise in Marketo, Google
Analytics, Google Ads, and Tableau* Ability to articulate how data
points can become actionable tasks* Demonstrable experience using
analytics platforms to collect, organize and deliver relevant
analytics reports and actionable insight* Excellent presentation
skills and ability to communicate analytical findings effectively
to business partners* Outstanding marketing analytical, strategic
thinking, and problem-solving skills* Demonstrated ability to work
effectively in a fast-paced, results-driven, team-oriented
environment * Consummate team player who finds common ground and
can build strong partnerships and effectively influence
othersAdditional Information* Full-time Employee* Location: Boca
Raton, FL or Boston, MA* Less than 5% travel required* U.S.
Permanent Work Authorization required* Polen Capital is a ROWE
(Results-Only Work Environment,) offers competitive health
benefits, paid parental leave, and annual individual training
budgetsQualified candidates should submit their resume to
jobs@polencapital.com
Keywords: Polen Capital, Boca Raton , Analytics Manager, Executive , Boca Raton, Florida
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