Manager, Web Analytics

Company: ADT
Location: Boca Raton
Posted on: January 12, 2021

Job Description:

Position Summary:(Boca Raton, FL - Aurora, CO - Indianapolis, IN)ADT.com is seeking a passionate data savvy Web Analytics Manager to join the Marketing Analytics team. In this role you will dive into web analytics & clickstream data as well as offline data to ascertain performance and uncover opportunities for site experience optimization. You will be responsible for identifying, measuring and monitoring key performance indicators and will develop data driven recommendations that drive positive business outcomes. You will also enable stakeholders with actionable, insightful measurement and performance reporting & analysis. The ideal candidate will be familiar with a wide range of site analytics tools like Google Analytics and Adobe Analytics. They will also have a robust mix of technical and communication skills as well as strong data storytelling and data visualization abilities. The Web Analytics Manager will collaborate with other Marketing Analytics team members as well as with other groups within the organization including UI/UX, Channel & Brand Managers and IT.Essential Functions and Responsibilities:* Google Analytics 360 reporting and analysis - create recurring reports, dashboards, alerts; identify trends, opportunities and challenges* Google Analytics 360 support and training - train and support marketing team members on reporting and analysis using GA360* Web Analytics Special projects - support long term projects that enhance and facilitate tracking and reporting improvements such as easier data extraction, new reporting capabilities, deeper insights and integrations between GA360 and other data sources* Website Tagging Strategy - define & own site tagging strategy and work IT to implement General Responsibilities:* Track and analyze KPIs to study user behavior and provide feedback on website performance * Identify traffic trends by channel and audience, user experience issues and opportunities for improving site conversion* Design, prepare and present all required reporting and dashboards for cross functional teams which may include weekly and monthly reporting as well as recap of promotional activity* Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success. Provide opportunity analyses, measurement plans, tracking requirements and dashboards* Responsible for overseeing website tagging, 3rd party pixel implementation and ad hoc analysis* Work with internal teams to integrate data across solutions and to automate reporting as much as is possible; Actively pursue data quality, troubleshoot/validate data and see related issues to resolution* Stay current on latest trend in web measurement strategies and tactics

Keywords: ADT, Boca Raton , Manager, Web Analytics, Executive , Boca Raton, Florida