Manager, Web Analytics
Company: ADT
Location: Boca Raton
Posted on: January 12, 2021
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Job Description:
Position Summary:(Boca Raton, FL - Aurora, CO - Indianapolis,
IN)ADT.com is seeking a passionate data savvy Web Analytics Manager
to join the Marketing Analytics team. In this role you will dive
into web analytics & clickstream data as well as offline data to
ascertain performance and uncover opportunities for site experience
optimization. You will be responsible for identifying, measuring
and monitoring key performance indicators and will develop data
driven recommendations that drive positive business outcomes. You
will also enable stakeholders with actionable, insightful
measurement and performance reporting & analysis. The ideal
candidate will be familiar with a wide range of site analytics
tools like Google Analytics and Adobe Analytics. They will also
have a robust mix of technical and communication skills as well as
strong data storytelling and data visualization abilities. The Web
Analytics Manager will collaborate with other Marketing Analytics
team members as well as with other groups within the organization
including UI/UX, Channel & Brand Managers and IT.Essential
Functions and Responsibilities:* Google Analytics 360 reporting and
analysis - create recurring reports, dashboards, alerts; identify
trends, opportunities and challenges* Google Analytics 360 support
and training - train and support marketing team members on
reporting and analysis using GA360* Web Analytics Special projects
- support long term projects that enhance and facilitate tracking
and reporting improvements such as easier data extraction, new
reporting capabilities, deeper insights and integrations between
GA360 and other data sources* Website Tagging Strategy - define &
own site tagging strategy and work IT to implement General
Responsibilities:* Track and analyze KPIs to study user behavior
and provide feedback on website performance * Identify traffic
trends by channel and audience, user experience issues and
opportunities for improving site conversion* Design, prepare and
present all required reporting and dashboards for cross functional
teams which may include weekly and monthly reporting as well as
recap of promotional activity* Actively participate in
cross-functional initiatives, collaborating with team members to
achieve and measure project success. Provide opportunity analyses,
measurement plans, tracking requirements and dashboards*
Responsible for overseeing website tagging, 3rd party pixel
implementation and ad hoc analysis* Work with internal teams to
integrate data across solutions and to automate reporting as much
as is possible; Actively pursue data quality, troubleshoot/validate
data and see related issues to resolution* Stay current on latest
trend in web measurement strategies and tactics
Keywords: ADT, Boca Raton , Manager, Web Analytics, Executive , Boca Raton, Florida
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