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Marketing Channel Manager Multifamily, Builder, and HOA

Company: ADT
Location: Boca Raton
Posted on: September 2, 2020

Job Description:

Company Overview:At ADT, weve been in the business of helping save lives for more than 145 years. As the number one smart home security provider serving residential and business customers, our people are our most important asset. Headquartered in Boca Raton, FL and at more than 200 locations across North America, our employees help empower our customers to live more secure and confident lives. Join our team and help us protect what matters most. For more information, visit www.adt.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Major Responsibilities

Reporting to the Sr. Manager of Channel Marketing the Manager of Marketing Multifamily and Builder, will be responsible for developing marketing strategies, plans, and initiatives for our business partners in both Multifamily and Builder business lines to successfully differentiate in ADTs B2B2C products and services and increase the companys leading market share in an evolving and competitive marketplace
Position Responsibilities:
--- Develop and execute effective marketing sales strategies, plans and initiatives for B2B2C in respect to ADTs National programs for Multifamily and Builder for brand continuity and to generate qualified prospects for the sales organization

--- Partner with Sales Leadership and Marketing Channel Managers to develop marketing tactics to drive sales growth and revenue enhancement

--- Develop channel-specific marketing strategies including key activities and events to support acquisition of new business customers

--- Develop key insights to develop audience and targeting strategy

--- Create B2B content strategy through segmentation and integrated marketing

--- Initiate and develop articles and white papers for search engine optimization in business-related industries

--- Social media lead, responsible for creating content, postings and management of digital presence

--- Partner with cross functional leaders (MFH/Builder) to ensure optimization of leads/sales throughout the sales funnel

--- Key communications about performance and marketing feedback coming to/from MFH and Builder partners

--- Internal liaison responsible for communicating all cross-functional channel programs and lead generation activities

--- Develop key metrics and reporting to ensure BU success, including campaign performance to show what worked and what was less effective for different markets and audiences

Knowledge, Skills and Abilities

--- Education: BA/BS in Marketing, Business or related field. MBA a plus.

--- Experience: Minimum of 5+ years of marketing experience, with exposure to managing B2B

marketing preferably in another recurring revenue type industry. Experience in the security

industry is an asset

--- Strong influencer; having worked previously in a matrix organization.

--- High level of creativity with a strong attention to detail is expected.

--- Clear thinker able to think strategically and translate into action.

--- Decisive - must be able to successfully convert analysis to action and growth.
--- Strong judgment, problem solving & operational focus. --- Able to assimilate & interpret market information. --- Excellent customer facing skills. --- Excellent and experienced presenter.
ADT LLC is an Equal Employment Opportunity (EEO) employer. We are committed to having a diverse and inclusive workforce and do our best to foster a culture and environment where every employee feels valued. Our goal is to serve our customers and help save lives. We can achieve this goal when we have the best talent working in an environment where employees feel included and recognized. Visit us online at jobs.adt.com to learn more.

Keywords: ADT, Boca Raton , Marketing Channel Manager Multifamily, Builder, and HOA, Executive , Boca Raton, Florida

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