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Vp Of Marketing Direct Response Performance Marketing

Company: Robert Half International
Location: Boca Raton
Posted on: March 25, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • -Develop and effectively implement the performance/growth marketing strategy, alignment of all digital marketing activities to acquire new customers.-----
  • Manage the development of performance marketing campaigns across Paid Search, Paid Social, Display, and Direct Mail channels to accomplish business objectives.--
  • Leverage understanding of the digital space and direct response marketing to drive traffic to the call center, multiple websites and online carts.--
  • Lead the planning of direct response and mail strategy across various programs (CRM, prospecting, trigger/digital mailings).
  • Oversee the performance of the messaging and creative across all channels.--
  • Oversee creative briefs for website enhancements, digital ads, social ads, etc. that yield optimal and innovative creative output from the creative team members.
  • Lead analytics and reporting capabilities across the enterprise with a focus on driving experimentation and performance improvements to all marketing activities.
  • Lead and mentor the entire marketing department.
    • Must have vast experience of over 15 years in marketing management, performance marketing and direct response marketing type positions in a complex and growth-oriented business setting-----
    • Ability to think strategically and to build and deliver hands-on (without heavy agency reliance)--
    • Demonstrated ability to make measurable improvements in Performance Marketing Channels that drive business results. Channel marketing experience is a must.--
    • Up to date with the latest trends and best practices in paid search, social, display and mobile marketing and measurement.
    • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations. A keen understanding of digital media KPIs and attribution.
    • A solid working understanding of SEO and attribution, as well as strong knowledge of website analytics tools.
    • Results-oriented leader that has a bias for action.
    • Analytical thinker who can also lead creative teams
    • Must possess exceptional verbal and written communication skills

Keywords: Robert Half International, Boca Raton , Vp Of Marketing Direct Response Performance Marketing, Executive , Boca Raton, Florida

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