Marketing Manager

Company: Kforce Technology
Location: Boca Raton
Posted on: September 20, 2023

Job Description:

Kforce has a client that is seeking a Marketing Manager in Boca Raton, FL.

Summary:
We are changing the relationship by developing partnerships with New Vehicle dealerships and partners to deliver modern technology solutions. We are supporting and improving the dealership's business processes; enhancing their consumer experience and customer loyalty. Our Cloud Native platform separates us from everyone else in the industry. Allowing us to react faster and release software rapidly so that we can respond more effectively to the dealership's needs and in turn their own customers' needs.

The role will require your direct -hands on- effort. You will manage the day-to-day marketing activities of the organization and long term marketing strategy for the company to reach new customers. You will coordinate strategy and activities with existing agencies and contractors to develop content, place ads and measure results. The initial target customer profiles to reach in 2023 are clearly identified as well as market growth goals for 2024. Your contribution will be executing the strategy; detailed planning; compelling messaging; close partnering with the sales team; and flawless execution to reach our goals. This position will require directly applicable experience within the automotive dealership industry.

Responsibilities:

• Execute the marketing strategy for the company in line with company objectives
  
• Oversee the company's marketing budget
  
• Overall responsibility for brand management
  
• Execute of traditional marketing tactics and content for the sales team
  
• Organizing and maintaining sales collateral for access by reps
  
• Planning, coordinating and implementing online and print marketing campaigns with sales activities
  
• Manage and improve lead generation campaigns, measuring results
  
• Monitor and report on effectiveness of marketing communications
  
• Working closely with design agencies and assisting with product launches
  

Keywords: Kforce Technology, Boca Raton , Marketing Manager, Advertising , Boca Raton, Florida