Marketing Data Analyst

Company: Dexian - Signature Consultants
Location: Boca Raton
Posted on: September 16, 2023

Job Description:

Dexian is seeking a Marketing Data Analyst for an opportunity with a client located in Boca Raton, FL.Responsibilities:

• Contribute to the documentation of the SFMC data architecture and individual project documentation
• Closely work with legal and compliance teams to ensure that SFMC campaign universes meet all corporate, state, federal, and contractual regulations and standards
• Triage incoming data requests evaluating for clarity, completeness of problem/objective statement, and complexity for determination of release suitability
• Leverage critical thinking skills to improve operational data processes relative to campaign needs
• Ensure SFMC offers a user-centric data experience that allows marketing team to effectively convert consumers through campaign strategies
• Collaborate with Marketing Campaign Managers to gather campaign requirements, validate data counts/sources, and report on a variety of types of email, direct mail, SMS, digital, and telemarketing campaigns executed in SFMC
• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
• Work with team to develop statistically valid campaign tests, with cells appropriately tracked to ensure accurate results
• Identify opportunities to build and add data-driven solutions that help marketing teams tailor SFMC campaigns to customer behavior, preferences, and multi-channel initiatives
• Enhance marketing attribution model that associates relative metrics to individual and/or comprehensive marketing vehicle communications across campaigns
• Track, report, and analyze the performance of marketing campaigns, ad-hoc analytic requests, and development/automation of regular reports using SQL, predictive intelligence and out of the box reporting in SFMC, spreadsheet (Excel) models, web analytic tools (Google Analytics 360 Dashboards), etc
• Track historical marketing campaigns to provide benchmarks, evaluate results, and provide recommendations for future marketing promotionsRequirements:
  • Experience with Salesforce Marketing Cloud (SFMC) required, working hands-on in implementations involving integrations with Salesforce core and other platforms preferred
  • Knowledge of programming languages in SFMC, specific to AMPscript and SQL (and Query Studio experience)
  • Knowledge of JavaScript programming preferred
  • Hands on experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
  • Experience building and automating management level reporting
  • Mastery of analytical tools and reporting in Excel and SQL
  • Support of current SFMC and complementary technology systems through day-to-day system maintenance and auditing
  • Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystemDexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit to learn more.Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Keywords: Dexian - Signature Consultants, Boca Raton , Marketing Data Analyst, Advertising , Boca Raton, Florida