Programmatic Media Buyer - Remote - US

Company: Lamark Media
Location: Boca Raton
Posted on: May 24, 2023

Job Description:

Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. -Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. -Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. -Summary: -Lamark -is looking for a experienced Programmatic buyer to join our performance marketing agency in Boca Raton, Florida or Austin, Tx. We promote a collaborative work atmosphere driven by encouraging team building, creativity, and originality with a keen focus on "winning" for our clients. If you are looking to join a fast-paced growing company and want to work with a team of career-minded individuals striving to reach the same goal, then Apply Now!Key Functional Areas of Responsibilities - - - - - - - - - Manage campaigns in DSP platforms. Planning, setup, analyzing, optimizing, and reporting across display, video, mobile, native, CTV/OTT, and audio - - - - - - - - - Identify and develop optimization strategies and deliver insightful reports based on data analysis - - - - - - - - - Daily management of ad formats, user targeting, supply vendors, day parting, recency, frequency, etc. - - - - - - - - - Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution - - - - - - - - - Coordination and setup of assets and tags ensuring campaigns are delivering against KPI's and proactively managing campaign execution. - - - - - - - - - Responsible for client pacing & performance. - - - - - - - - - Media planning based on brief parameters and media strategy - - - - - - - - - Recommend forward thinking strategies and innovations - - - - - - - - - Proactively working with client services on campaign set-up and optimization strategy - - - - - - - - - Work with the data teams to provide analytical insights to the clientQualifications - - - - - - - - - 2-4+ years' experience working in media agencies or in digital planning/buying role - - - - - - - - - Experience working in-platform in programmatic DSPs - - - - - - - - - Bachelor's degree from an accredited college or university - - - - - - - - - MUST love and be curious about data analytics, and how that affects the bottom line - - - - - - - - - Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags - - - - - - - - - Well versed in the Microsoft Office suite specifically, Excel and Power Point - - - - - - - - - Professional client communication, both written and verbal - - - - - - - - - Ability to handle multiple projects and prioritize responsibilities - - - - - - - - - Ability to work efficiently in a fast-pace environment - - - - - - - - - Ability to proactively organize daily tasks - - - - - - - - - Self-motivated, but also can work well in a team - - - - - - - - - Ability to proactively organize daily tasks - - - - - - - - - Keen problem-solving and troubleshooting abilities - - - - - - - - - Drive, ability to manage details, meticulousness - - - - - - - - - Enthusiasm for the future of brand advertising on the web and building that future with usPerks and Benefits

Keywords: Lamark Media, Boca Raton , Programmatic Media Buyer - Remote - US, Advertising , Boca Raton, Florida