Affiliate Marketing Manager
Company: Lamark Media
Location: Boca Raton
Posted on: May 20, 2023
Job Description:
Lamark Media ("Lamark") is an integrated digital marketing firm
driven by a simple philosophy: create extraordinary marketing
campaigns that yield positive, measurable results for their clients
and strategic partners. Lamark's methodology is to create a custom
omni-channel strategy that leverages digital marketing assets like
a portfolio which can be measured, optimized and scaled for
long-term success.The company was founded in 2009 with the vision
of developing a full-service platform that provides a comprehensive
suite of digital marketing services in-house with an agnostic
approach to driving growth. Our mission is to create more value for
others. Our core values inspire us to over-deliver on expectations
and to create more success for the partners we serve. Join our team
of smart, passionate, collaborative, results-driven do-ers. We work
hard every day to deliver remarkable experiences to our clients,
and ultimately, their customers. -Job Summary:Our digital marketing
agency is seeking an experienced Affiliate Marketing Manager to
join our performance team. As an Affiliate Marketing Manager, you
will be responsible for managing and executing affiliate marketing
programs for clients that aim to drive value and new customers
through affiliate channels. You will work closely with clients to
understand their business goals, develop affiliate marketing
strategies, and manage (and analyze, audit, etc.) partnerships with
publishers and advertisers. The ideal candidate should have a
strong understanding of digital marketing, affiliate marketing
channels, experience in driving cost per signup, cost per sale,
cost per download, and other tangible metrics, as well as 3-5 years
of experience working with top affiliate networks and
publishers.Key Responsibilities:
Develop, manage and execute affiliate
marketing campaigns for clients with an emphasis on driving online
registrations, app downloads and online purchases.Identify and
onboard new affiliates and partners who specialize in user signups
and lead forms.Monitor and optimize affiliate programs to improve
performance and ROI, with a specific focus on metrics such as
cost-per-lead (CPL), cost-per-install (CPI) and cost-per-action
(CPA)Analyze performance metrics and provide insights and
recommendations ongoing to clients to optimize their
campaigns.Develop creative and effective affiliate marketing
strategies for clients, both content and quality.Police and monitor
affiliate partners to ensure compliance, channel alignment (ie.
what sources they are using to generate conversions) and adherence
to guidelines and "rules of engagement".Work closely with clients
to understand their business objectives and tailor affiliate
programs to their specific needs, selecting the proper affiliates
who align with these key performance goals.Collaborate with
internal teams to ensure affiliate campaigns are integrated with
other marketing channels to maximize efforts and balance the budget
accordingly.Review affiliate performance and make reallocation
recommendations (and decisions) ongoing based on overall costs and
quality standards, and alignment with client goals and status on a
daily, weekly, and monthly basis.Stay up-to-date with industry
trends and best practices in affiliate marketing.Manage and track
affiliate marketing budgets and expenses related to conversion
goals.Provide regular reporting to clients on performance of
campaigns and recommendations for optimization, analyzing partner
output as well as their sources, auditing data from each
affiliate.Qualifications:
Bachelor's degree in marketing,
business, or related field3+ years of experience in affiliate
marketingStrong knowledge of affiliate marketing channels and
strategies with a proven record of successExperience managing and
optimizing affiliate programs for clients focused on core
acquisition KPIs including lead generation (sign up, submissions),
purchases (e-commerce conversions) and downloads (app installs,
etc.).3-5 years of experience working with top affiliate networks
and publications.Relationships with affiliate partners based on
experience of working in the affiliate space.Excellent analytical
skills and ability to interpret data to make informed decisions,
with experience in app download metrics such as CPL, CPI, CPS and
CPAStrong communication skills and ability to collaborate with
clients and internal teams.Self-starter with the ability to work
independently and manage multiple projects simultaneously.Knowledge
of affiliate tracking and reporting tools such as HasOffers, CJ
Affiliate, Cake, ShareASale and other top platforms is a plus.
-Perks and Benefits
Incredible company culture - we are
passionate about the impact we make every day, we balance freedom
with responsibility, and we aim for a consultative, transparent,
and communicative approach in both our internal and client
relationshipsDiverse and forward-thinking environmentGreat career
growth opportunity-you'll have direct access to agency
leadershipCompany-assisted medical insurance programs, life
insurance, optional vision and dental insurance programs, and
short-term and long-term disability offered401(k) with employer
matching Bright, collaborative and snacks-stocked office space
PLEASE NOTE: As a company, we take hiring very seriously.
Interviewing with Lamark Media -may include phone/video interviews,
written projects, and/or on-site interviews. Although we are unable
to follow-up with each and every applicant, we do our best to run a
thorough process for candidates with whom we identify a potential
fit. -Powered by JazzHR
Keywords: Lamark Media, Boca Raton , Affiliate Marketing Manager, Advertising , Boca Raton, Florida
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