Social Media Manager, Paid Social

Company: MDG
Location: Boca Raton
Posted on: March 20, 2023

Job Description:

MDG is hiring! We are seeking an experienced senior manager, paid social media to join the team.
Our ideal candidate will execute and manage the day-to-day responsibilities of the social media presence for multiple agency clients across many platforms. The social media manager will ensure effective strategies are created and will provide necessary tracking and performance measures.
What you'll do:
--- Execute paid/sponsored media campaigns across multiple social media platforms in conjunction with the media department.
--- Develop and execute custom content marketing strategies for clients, including content curation of relevant articles, images, videos, infographics and other highly compelling items.
--- Establish, track, and ensure adherence to budgets, launch schedules, campaigns, and marketing objectives. Provide reporting on social media key metrics. Track projects, report, and monitor KPIs and social media ROI.
--- Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Twitter, Snapchat, Pinterest, LinkedIn, and Instagram.
--- Help to develop and execute social media marketing strategies for our clients across a wide array of industries.
--- Develop and implement creative and highly measurable social media programs and campaigns. Track, optimize, analyze, and report on the campaigns.
--- Community-building around various topics, industries, products, and brands for our clients. Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation.
--- Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards. Conflict management and crisis management when necessary. Given our business and the nature of social media, some weekend, holiday, and off- hours work will be required.
--- Copywriting, including creation of conversion-optimized content and ad copy, along with social SEO copy.
--- Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers.
--- Utilize platform-specific and third-party social media tracking and analytics tools.
--- Provide recommendation and optimization for increasing social media budgets through business metrics and testing across brands.
--- Stay up-to-date on current news and events in the world of social media and provide appropriate recommendations.
--- Respond to client reviews on channels such as Google, Yelp and Facebook.
--- Stay up-to-date with local search trends and opportunities for local search ranking.
Requirements --- Bachelor's Degree from a four-year college or university, or five years of related experience and/or training, or equivalent combination of education and experience.
--- Minimum five years of experience with demonstrated success in social media community management, community building, social media strategies, including paid social, and outreach.
--- Excellent organizational skills.
--- Excellent communication skills, both written and verbal. Must be able to write with a given audience in mind, keeping communication clear and concise.
--- Diplomacy in internal/external communications.
--- Outstanding commitment to customer service.
--- Social media platforms experience including but not limited to; Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat.

Keywords: MDG, Boca Raton , Social Media Manager, Paid Social, Advertising , Boca Raton, Florida