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Digital Marketing and Lead Gen Specialist

Company: Integrity Marketing Group
Location: Boca Raton
Posted on: September 22, 2022

Job Description:

Why Work Here

Working at Integrity flat-out rocks. Why? Because we put people first - and we want you to thrive in a career that you love. We're proud of our working environment and culture, where we reward your hard work and support your strong values.

Joining us means being part of a hyper-growth company with all kinds of professional opportunities for those who are ready. Are you ready? At Integrity, we start with competitive compensation and just get better from there.

We love celebrating all your hard work with fun and swag - and we love giving back! You can look forward to friendly competitions and contests, as well as activities that help raise money for charities in the communities we serve.

At Integrity, we include benefits that make work-life more fun with more peace of mind for you. These benefits include but are not limited to:

* Generous PTO and holiday schedule, with extra time off for community service and your birthday
* Multiple health insurance plans to choose from
* 401(k) with immediately vested employer matching
* Integrity-paid HSA contributions for eligible health plans
* Employee ownership program after one year, which grants meaningful ownership in Integrity's ongoing success

Job Description

This role is a fantastic opportunity for a fully remote, digital marketing superstar to join our growing team!

The Digital Marketing & Lead Gen specialist is responsible for managing our impression-building web experience and lead generation via paid and social media efforts. This position helps develop and implement strategic and tactical B2C web and digital marketing programs at a segment and business level to help the organization realize its business objectives. This omnichannel role requires a combination of data analysis, creative strategy, and growth marketing to create "winning" digital marketing programs across all paid and social media channels.

The position requires a hands-on, collaborative, flexible approach with the ability to oversee and execute multiple projects simultaneously while driving aggressive deadlines. The role is best suited for a high-achiever with proven ability to think strategically, contribute individually (through hands- on execution) as well as part of a results-focused team.

This position can be fully remote and open to all US locations.

Key Responsibilities

* Strategize, design and implement digital approach, including web, organic and paid media to meet business goals and objectives.
* Facebook lead generation is a must
* Google pay per click experience is a must.
* Manage social media calendars, ensuring that all content is up-to-date, accurate, and approved by internal stakeholders.
* Plan, execute, and measure experiments and conversion tests
* Evaluate data from digital marketing efforts at tactic, audience and segment level to optimize spend and marketing performance
* Develop and maintain informative reports that track campaign metrics
* Work within the marketing team to optimize SEO/SEM initiatives.
* Ensure digital marketing activities comply with corporate brand guidelines as well as follow best practices

What Will you bring to the role?

* Self-starter with drive to deliver results with minimal supervision.
* Collaborative and team oriented while also able to work independently.
* Exceptional project management skills - able to manage multiple priorities, projects, and resources with attention to detail.
* Ability to adapt approach and style to different markets as appropriate, being sensitive to language and cultural differences.
* Excellent presentation and interpersonal skills.
* General knowledge of financial and investment services market a plus

Education and Experience

* Bachelor's Degree or equivalent experience.
* 2-3 years of digital marketing experience as part of a marketing team.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Solid understanding of PPC, SEO and SEM, including setting up and optimizing paid media campaigns.
* Solid knowledge of Google Analytics and other measurement tools.
* Solid understanding of Facebook, Instagram and Youtube lead generation

Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: Integrity Marketing Group, Boca Raton , Digital Marketing and Lead Gen Specialist, Advertising , Boca Raton, Florida

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