Sr. Integrated Marketing Manager, Security (remote)

Company: Johnson Controls
Location: Boca Raton
Posted on: September 18, 2022

Job Description:

Job Details Sr. Marketing Manager - BSNA SecurityWhat you will doWorking under the direction of the BSNA Marketing Leader, and in support of the BSNA Security domain General Manager and Sales Leaders, the Sr. Marketing Manager is responsible for establishing the integrated marketing plan, and the creation and implementation of marketing programs that support the growth plans for the Security segment of the Building Solutions North America direct channel business. S/he will specifically focus on creating market demand and customer success to drive share gains and accelerated growth for JCI Security Solutions. Tracks on-going program investments and manages spend to optimize ROI and impact on business growth.NOTE: This position can be remote in any location throughout the US, ideally in Boca Raton, FL or Milwaukee, WI.How you will do itGrowth Orientation: Leads the implementation of marketing programs and initiatives that directly support the growth targets of the Security domain in BSNA. Owns the definition and measurement of success metrics of these initiatives. Undertakes immediate corrective action when business results are less than projections. Ties the efforts directly to the achievement of business results, profitable sales growth, and customer success.Integrated Marketing / Campaign Management: Responsible for the delivery of fully integrated marketing programs including lead generation campaigns, social media, trade / virtual customer events, showcases, and thought leadership. Applies Rapid Closed Loop Sales and Marketing principles to campaign management.Digital Marketing Programs: Is an industry and JCI thought leader and practitioner of digital marketing technologies and techniques. Prioritizes digital as a lead and growth driver.Lead Management: Programmatically is the primary source of qualified leads for BSNA's Security Solutions business. Tracks success metrics and campaign performance to ensure that support activities are effective. Continually monitors sales analytics and spend to maximize ROI of lead management programs.Commercial Process Expert: Is intimately familiar with all aspects of the end-to-end sales processes used in BSNA to market; particularly within the Security line of business. Has experience working with a field organization and can converse fluidly across the organizational span from sales professionals to executive business leaders with ease.Consultative Bearing: Problem solves with a human-centered and data enabled approach while using outside-in competitive and industry best practices to enhance integrated marketing efforts. Is respected by peers and colleagues as an expert in the business that engages in a "seek to understand first" and talk later repeatable pattern of solution development. Breaks down complex challenges into manageable pieces quickly and easily. Communicates the complex in easy-to-understand principles.Domain / Persona Orientation: Develops a deep understanding of the ways in which decision makers and influencers learn about, purchase and successfully implement fire solutions. Thinks about buyers in terms of the vertical markets JCI serves and wishes to serve. Gains a clear understanding of desired outcomes and ROIs required for our customers' success. Uses those insights to create differentiated value propositions to accelerate share gains.Strategic Planning: Participates in the strategic planning process with Security domain Business Leaders to continually maintain, refine, and develop Marketing strategies and tactics that support the short-term and long-term profitable growth objectives. Continually develops and updates a master plan and roadmap for marketing initiatives.Partner Capability: Works well with sales and business leaders across JCI. Has a One Team mentality. Is easy to work with while holding partners to high expectations.Customer-Focused Orientation: Participates in sales efforts and has direct customer contact (external customers). Collects, consolidates, and prioritizes VOC (external), segmentation, and seller / field feedback (internal customers) and incorporates into marketing programs that support our growth strategies.Digital Solutions and Services Orientation: Comfortable operating in a transformational environment and can act as a partner to drive change and progress in adoption of a services to deliver outcomes for customers.Performs other related duties and projects as assigned.What we look forRequiredMinimum of 7-10 years of integrated marketing experienceBachelor's degree in Engineering or Business with a Marketing concentration, Business Administration, or related field. Masters preferred.Excellent interpersonal and communication skills required.Analytical skills and ability to effectively organize data in a way that is simple to understand.Minimal travel may be requiredWhere legally permissible, if hired, candidate is required to be fully vaccinated against Covid-19 no later than his/her start date, unless candidate has a valid medical condition or sincerely held religious belief precluding he/she from receiving the vaccine.Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Keywords: Johnson Controls, Boca Raton , Sr. Integrated Marketing Manager, Security (remote), Advertising , Boca Raton, Florida