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Marketing Demand Generation Manager (Remote)

Location: Boca Raton
Posted on: September 17, 2022

Job Description:

Career - - Marketing Demand Generation Manager (Remote) ModMed United States of America Applyfor this job

  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Healthcare IT
  • Post Date: 08/18/2022
  • Website:
  • Company Address: 4850 Network Way, Suite 200, Boca Raton, FL, 33431 About ModMedModMed is transforming healthcare by placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Job Description -At Modernizing Medicine, we look for passionate, innovative, creative Rock Stars!
    • South Florida Business Journal, -Business of the Year 2022
    • BIG Awards for Business, -Company of the Year 2021
    • Best in Biz Award -(Silver), -Fastest-Growing Company of the Year 2021
    • South Florida Business Journal, -Best Places to Work 2021
    • Inc. Magazine Best Workplaces of 2020 Modernizing Medicine delivers truly disruptive and transformative products and services that will impact the healthcare industry. The work we do makes a difference. Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. We offer end-to-end specialty-specific solutions from practice management, through EMR to Revenue Cycle Management (RCM) that help our clients maximize their efficiencies. Modernizing Medicine is hiring a Growth Marketing Manager (Demand Generation). The Growth Marketing Manager (Demand Generation) creates the annual marketing plan and executes the tactics under that plan to achieve target prospect, opportunity and revenue goals within a specific vertical segment. Works with the Creative and Content team to craft vertical market positioning, conduct competitive analysis, and craft go-to-market strategy. The Manager, Growth Marketing will also focus on understanding our target market and their needs and play a key role in the development of both internal and external communication plans and messaging to our clients. The Role:
      • Craft annual marketing plan for assigned vertical
      • Manage and utilize the vertical marketing budget to hit the prospect, opportunity and revenue targets
      • Collaborate with business unit and sales teams to develop and support the vertical strategy by creating programs for go-to-market campaigns
      • Develop compelling content that accurately communicates the product's value in the assigned vertical, and develop strategies that generate brand awareness and demand generation
      • Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts
      • Conduct market research that leverages competitive intelligence to better understand and drive market strategies
      • Identify key trends, market drivers and customer requirements for the vertical's products and services, while acting as a subject matter expert and sharing this information with the sales and product teams
      • Work in conjunction with the creative and content team to develop product positioning that translates into clear messaging
      • Develop value propositions around critical market drivers for the vertical such as regulatory compliance, patient engagement, data analytics, operational efficiencies, financial administration and reimbursement, and care management that position the vertical as the market leader
      • Research and attend trade shows and event activations, and assist with planning and onsite setup
      • Research new marketing channels to expand brand awareness and demand generation Skills & Requirements:
        • Bachelor's degree required; Master's degree preferred. -
        • 5-10 years of experience in a B2B marketing role with demonstrable examples of demand generation achievement
        • SaaS experience strongly desired
        • Excellent written and verbal communication skills
        • Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
        • Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior
        • Healthcare experience preferred; a working knowledge of Otolaryngology or Ophthalmology is desired Modernizing Medicine Benefit Highlights:
          • Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts
          • Employee Resource Groups -
          • Professional development opportunities including tuition reimbursement programs and unlimited access to LinkedIn Learning
          • Weekly catered breakfast and lunch, treadmill workstations, quarterly onsite massages, onsite dry cleaning, onsite car wash and many more!

Keywords: SUMMIT PARTNERS, Boca Raton , Marketing Demand Generation Manager (Remote), Advertising , Boca Raton, Florida

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