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Social Media Manager - Content & Community

Company: Kforce Technology
Location: Boca Raton
Posted on: September 17, 2022

Job Description:

RESPONSIBILITIES:Kforce has a client in Boca Raton, FL that is seeking a Social Media Manager - Content & Community. Responsibilities:

  • The Social Media Manager will develop organic & paid social media content that drives objectives across organic social media channels and lead day to day community management efforts to provide exceptional customer service across all digital channels
  • Using data to develop and execute integrated content and community management strategies that elevate our brand and excite customers and prospects
  • Developing the end-to-end social media strategy, execution, and growth for organic social channels (Facebook, Twitter, LinkedIn, YouTube)
  • Managing daily operations and initiatives, including editorial calendars, content development/execution (images, posts, and videos), and engagement with users
  • Developing specific, measurable objectives, as well as innovative strategies to build the Company's social media presence and promote the Company's brand
  • The Social Media Manager will be writing dynamic and compelling content that demonstrates correct voice, subject matter expertise and best practices to effectively reach and engage users
  • Collaborate on digital and integrated marketing campaigns with various marketing groups including digital marketing, creative/content, production, and data analytics
  • Managing social selling programs including training/on-boarding sales representatives and overseeing content execution leveraging LinkedIn Sales Navigator and Hearsay platforms
  • Identifying key performance indicators (KPIs) for organic and paid advertising campaigns
  • Monitoring effective benchmarks and best practices for measuring campaigns, as well as trends in social media tools, applications, channels, design and strategy
  • The Social Media Manager will be monitoring social activity for brand and service issues requiring immediate attention and ensuring that crisis communications plans are effectively followed Job Requirements:REQUIREMENTS:
    • Bachelor's degree in Communications, English, Journalism, Marketing or New Media
    • At least 5-7 years of digital marketing experience specializing in social media and/or community management
    • FINRA Series 6 required within one year
    • Must live within commutable distance from Boca Raton, FL
    • Experience managing developing and managing organic social media campaigns on Facebook, Twitter, LinkedIn and YouTube, financial services preferred
    • Experience managing day to day community interactions such as complaints, questions, and mentions
    • Strong knowledge of social media tools, applications, channels, design and strategy, and an ability to perform strategic elements related to this role
    • Experience writing and creating social content including posts, blogs, articles, infographics, polls/surveys, testimonials, livestreams and videos
    • Creative thinker with analytical and problem solving abilities, as well as excellent writing, verbal and interpersonal skills
    • Strong supervisory and project management skills with experience executing programs quickly, accurately, efficiently and with an attention to detail
    • Ability to navigate various channels seamlessly and determine impact of campaigns
    • Proficient with SEO, social media management software and social listening tools such as Reputation (Nuvi), Brandwatch, Hootsuite, Adobe Creative Suite (Photoshop, Illustrator); Microsoft Office (Word, Excel, PowerPoint)
    • Experience working with Legal and Compliance departments in getting approvals on social media content as well as managing overall corporate social media policies
    • Must provide 2-3 samples of work including social media campaigns and content Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Keywords: Kforce Technology, Boca Raton , Social Media Manager - Content & Community, Advertising , Boca Raton, Florida

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