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Sr. Marketing Specialist Media & Ink

Company: Canon Solutions America, Inc.
Location: Boca Raton
Posted on: June 22, 2022

Job Description:

US-FL-Boca Raton Canon Solutions America, Inc.Requisition ID: 26713Category: MarketingPosition Type: Full-TimeOverviewThe Media Category Marketing role within the Production Printing Systems (PPS) organizationwill drive corporate strategic and tactical initiatives across the production product portfolio for Media & Ink programs and solutions to market. This role focuses on the development and execution of the media & ink marketing plan, driving and delivering outbound communication of our inkjet media program, as well as delivering customer focused solutions to market. This includes working with paper suppliers on development of new media and associated marketing programs, establishing and maintaining relationships with paper mills and merchants, developing strategic directions, building and supporting pricing & tools to provide consultation for our customers on recommendations, as well as ensuring best-in-class media qualification processes. Candidates should have a technical understanding of media and its relation with primarily, but not limited to, inkjet technology. Responsibilities- Responsible for the development and execution of the media & ink marketing plan ensuring alignment to the overall corporate strategies and objectives requiring the ability to foster strong relationships with the media & ink partners, factory headquarters, media lab and the engine/SW category managers and develop outbound messaging based on their activities. Defines and communicates on market opportunities, SWOT and competitive analysis around media and ink.- Drive marketing activities for all media and ink programs and support all category based programs and initiatives relating to ink and media. - Liaise with the paper mills and merchants, and the media and solutions lab to develop and maintain new media and media solutions supporting the product portfolio in collaboration with the engine/SW category managers.- Responsible for developing new application and market opportunities, including but not limited to the TDM, Commercial Print, Corporate and Packaging/Label markets in support of driving new volume growth and revenue opportunities.- Be a resource on ink and media; ensure fast and accurate communication with field sales to support their sales activities and provide results-driven recommendations for customer facing solutions. Requires the ability to provide professional media & ink presentations to customers, executive management and in support of PPS Events.- Build relationships with Paper Mills across the Americas; enable, track and communicate media performance test results as well as drive a go-to-market plan presenting the numerous opportunities for our customers.- Build competitive financial models and help our customers understand the value of inkjet paper and how it drives our low total cost of ownership when producing inkjet based applications.- Manages and reports on new media & ink product introductions and associated state of the industry information. Qualifications- Degree in Media & Ink Science, Marketing, or a technical Digital Printing and Inkjet related field- Minimum of 5 years of experience in sales/marketing/solution management focused on inkjet media and/or inkjet products- Experience in the Graphic Arts Digital Printing Industry andknowledge of ink chemistry & paper manufacturing- Acts as a role model with strong leadership skills-able to lead and motivate others- Ability to build Total Cost of Ownership (TCO) models and drive financial conversations- Excellent communication (verbal and written) and presentation skills- Ability to develop future goals, strategies and tactics- Knowledge of marketing principles and practices.- Excellent time-management skills.- Proficiency with Microsoft products.- Ability to travel (estimated 10%) Company OverviewAbout our Company - Canon Solutions America, Inc. empowers companies of all sizes to succeed by supplying market leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With unwavering dedication to promote professional innovation, Canon Solutions America, Inc. helps drive sustainability, nurture efficiency, and regulate costs through the unification of comprehensive digital and traditional printing and document management solutions. As a wholly owned subsidiary of Canon U.S.A., Canon Solutions America, Inc. is headquartered in Melville, NY and has sales and service locations across the U.S. Our parent company, Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in global revenue in 2020, ranks third overall in U.S. patents granted in 2020 and was named one of Fortune Magazine's World's Most Admired Companies in 2020. Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.If you are not reviewing this job posting on our Careers' site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at Workstyle DescriptionHybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. Posting Tags#LI-RB1-#PM20PI181093352

Keywords: Canon Solutions America, Inc., Boca Raton , Sr. Marketing Specialist Media & Ink, Advertising , Boca Raton, Florida

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