Marketing Analyst
Company: 2U
Location: Boca Raton
Posted on: June 23, 2022
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Job Description:
What We're Looking For:
The Portfolio Investment team at 2U is growing, and we're looking
for a Marketing Analyst. This role will analyze marketing
performance in order to derive trends, insights and projections.
You will own marketing's long-term point of view on enrollment
projections and acquisition costs and partner with other teams to
inform financial planning. You will also be tasked with
understanding the "why" behind performance so as to provide
actionable insights and ideas for improvement. A key duty of Demand
Planning Analysts will be to recognize, follow, and analyze trends
in the market. Research historical data to map trends and determine
how they will influence the business.
Our ideal candidate will have experience in Demand Analytics and
Planning, and be adept and proactive in creating and maintaining
working relationships across 2U's many departments. This is a great
opportunity for someone with a passion for marketing and higher
education.
We have tools that help us understand demand projections, how many
leads will ultimately enroll, the timing of that enrollment and the
acquisition cost of those students. Your job will be to create
accurate outputs, insightful observations and actionable
recommendations
Responsibilities Include, But Are Not Limited To:
* Managing portfolio forecasts and KPIs
* Partner with Finance, Sales Ops and DG to audit enrollment
forecasts
* Develop and maintain an independent short-term forecast point of
view.
* Gather data from a variety of sources. Assess, interpret, and
analyze the data in development of a thorough, accurate, and
supportable demand forecast.
* Ensure long-term funnels stay up to date with latest forecasts
and pacing.
* Coordinate cross-functional research activities to reconcile
significant variances and refine the forecast model to reflect
updated sales and marketing assumptions.
* Supports the development of core marketing short-term forecast
assumptions and inputs, with a sign-off from Director
Improve the tools, data sets and viability of the forecasts
* Expand data sources used in the forecasting process and integrate
all available data sources in order to assess and monitor trends
and changes.
* Own the viability and accuracy of the systems, including but not
limited to: QA'ing the inputs, variance reporting and augmenting
data sources to inform inputs.
Supporting portfolio analysis and insights
* Provide a portfolio-wide analysis of progress towards KPIs, areas
of risk and improvements on portfolio level
* Derive insights such as key markets driving stronger or weaker
performance. Develop categories for insight and present for
executive consumption
* Contribute to marketing's long-term point of view on growth,
efficiency and performance
* Serve as the expert on portfolio-wide questions and analysis
* Partner with other marketing teams to identify initiatives and
size potential
* Work with other marketing teams on portfolio-wide projects
(attribution model, deadline extensions impact, scholarship
messaging, etc.)
Things That Should Be In Your Background:
* BS degree in Business, Statistics, Economics or similar technical
field of study, or equivalent practical experience
* Strong background in economics, statistics or related
* Proven business experience with Tableau, SQL, and Excel/Google
Sheets
* 2+ years professional experience in business planning,
forecasting and analysis
* Analytical, intellectually curious, creative problem-solver who
is comfortable going beyond data access to analytics and strategic
insights
* Keen design and data visualization skills - you know how to
transform data to generate useful insights and be easily
digestible
* Strong written and oral communication skills - you can build
analytical and decision support models, synthesize recommendations,
and create effective presentations for all audiences
* Team player mindset, with strong interpersonal and influencing
skills
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs,
Short Course, and Boot Camps. Going beyond traditional learning
management systems, we use tech, people, and data to help top
universities and enterprise organizations transform in the digital
era-and eliminate the back row in higher ed. We support lifelong
learning which means thinking beyond a single degree. It means
finding ways for students to gain the skills they need to change
careers, evolve their expertise, and meet the challenges of the
changing world head-on. We help our partners fill those
needs-developing new digital education technologies and offerings
capable of supporting students at different points in their lives.
Whether they need a simple refresher, to learn something new, or to
change their career trajectories completely, our partners are there
to help them succeed. Together with our partners, 2U has positively
transformed the lives of more than 275,000 students and lifelong
learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that
embodies diverse walks of life, ideas, genders, ages, races,
cultures, sexual orientations, abilities and other unique qualities
of our employees. We strive to offer a workplace where every
employee feels empowered by the ways in which we are different, as
well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate
and mission driven. We collaborate on tough problems to deliver the
best outcomes for our partners, students, and each other. You will
find team members working together in our open office spaces,
gathered in the kitchen grabbing a snack, or taking a break in our
game rooms.
2U offers a comprehensive benefits package:
* Medical, dental, and vision coverage
* Life insurance, disability and 401(k)
* Unlimited snacks and drinks
* Generous paid leave policies including unlimited PTO
* Additional time off benefits include: volunteer days, parental
leave, and a company-wide winter break
To learn more, visit 2U.com. #NoBackRow
In Colorado, the anticipated base salary for this role is $58,000,
with potential bonus eligibility. Note: The final compensation for
this position may consider factors including the geographic
location where the work is performed (candidate's assigned office)
and prior work experience of the candidate.
Note: The above statements are intended to describe the general
nature and level of work performed by individuals assigned to this
position, and are not intended to be construed as an exhaustive
list of all responsibilities, duties and skills required. All
employees may be required to perform duties outside of their normal
responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate
against applicants or employees and ensures equal employment
opportunity for all persons regardless of their race, creed, color,
religion, sex, sexual orientation, pregnancy, national origin, age,
marital status, disability, citizenship, military or veterans'
status, or any other classifications protected by applicable
federal, state or local laws. 2U's equal opportunity policy applies
to all terms and conditions of employment, including but not
limited to recruiting, hiring, training, promotion, job benefits,
pay and dismissal.
Keywords: 2U, Boca Raton , Marketing Analyst, Advertising , Boca Raton, Florida
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