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Remote Marketing Media Planner and Buyer

Company: VirtualVocations
Location: Boca Raton
Posted on: May 14, 2022

Job Description:

A global marketing firm is in need of a Remoter Marketing Media Planner and Buyer.

Core Responsibilities of this position include:
Co-developing a direct response strategy to drive KPIs in targeted census tracts during the campaign period
Preforming campaign that is expected to begin March/April and run 10 - 12 weeks
Developing a cross-channel (digital, OOH, print, broadcast) media mix strategy/budget recommendation to achieve client goals
Required Skills:

Ability to help client understand normal ad performance for each venue and ability to achieve Return on Marketing Investment
Ability to help negotiate ad rates, determine best placement of each ad
Ability to make sure each ad purchase falls in line with approved budget
Ability to use analytics systems to track and report ad performance

Keywords: VirtualVocations, Boca Raton , Remote Marketing Media Planner and Buyer, Advertising , Boca Raton, Florida

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