Email Marketing Manager

Company: MDVIP
Location: Boca Raton
Posted on: January 15, 2022

Job Description:

Job Description Summary: Come join MDVIP as an Email Marketing Manager. Based in Boca Raton, FL, MDVIP has been recognized as a Great Place to Work-- employer for four consecutive years and recently named by Fortune and Great Place to Work-- as one of the 2021 Best Workplaces in Healthcare & Biopharma---. An Email Marketing Manager executes marketing email campaigns to drive sales, brand affinity and customer retention to enhance customer experience. This rile will be held accountable to ensure email requirements are met, including proper email template development, best practices, brand standards, and general implementation. You will also develop automated email campaigns and identify opportunities for personalization and efficiency with our cross-functional partners, as well as advises on best practices for campaign execution through application of technical knowledge. Essential Duties & Responsibilities: Implements and manages email campaign experience, audience selection, testing, tagging and deployment of recurring, life cycle, triggered, dedicated and other customer centric email campaigns. Manages campaign experience for all prospective efforts through the use of Marketing Automation best practices by creating automated campaigns, audience segmentation, and other processes to deliver class leading customer journeys. Specifically, with the goal of aligning email with other supporting campaign efforts. Campaign Performance Monitoring: Coordinates with Digital Marketing Manager and Digital Marketing Analyst to continue enhancing performance through the implementation of appropriate A/B tests and email and campaign changes Regularly reviews overall campaign performance to provide recommendations and/or make adjustments to ensure on-going performance. Email Testing and Validation: Uses past experience and judgement to make adjustments to emails to correct errors or ensure best customer experience while testing emails. Utilizes advanced tools to ensure consistency across all email platforms that communications render accurately and without errors. Ensures all email campaigns maintain consistency with brand guidelines and imitative goals by providing recommendations and/or makes suggestions to stakeholders during email development. Continually monitors email performance trends and advocates best practices within all internal and external email communications. Makes recommendations for changes or action to current or new campaigns through this continued research. Partners with internal teams for campaign implementation. This job profile is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. Education/Experience/Knowledge: Associates degree (B.S.) in Marketing, Graphic Design, Website Development, Business or similar/relevant discipline from four-year college or university or equivalent combination of education and experience where two years related experience equals one year of schooling. Related experience assumes a similar corporate role focused on Email Marketing with at least two years' experience Has an understanding, and previous experience working with and developing email marketing campaigns across a variety of audiences. This includes development of emails, testing, implementation, management, and optimization of campaigns through use of best practices and industry standards. Development and HTML specific skills are necessary, full understanding of the developmental factors that are critical to a successful email. Experience with an email marketing platform or marketing automation tool is required. Additionally, understanding of the core concepts behind email marketing and past experience working with a graphical email editor or coding editor are necessary. Experience or certification using Marketo for email marketing and marketing automation is preferred. Ability to certify in Marketo will be expected in the first year. Strong attention to detail is required to ensure detailed testing and regular analysis is performed to ensure we deliver best in class customer experiences through email. Ability to manage a variety of tasks and work with various teams throughout the organization. Corporate based roles: As a corporate based role in Boca Raton, FL, employees are expected to work from the corporate office. At no time may work be performed, or computer systems accessed, from outside of the U.S Company Description Voted great place to work 3 years in a row

Keywords: MDVIP, Boca Raton , Email Marketing Manager, Advertising , Boca Raton, Florida