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PPC -Paid Media (SEM) Specialist

Company: Lamark
Location: Boca Raton
Posted on: January 12, 2022

Job Description:

Lamark Media (Lamark) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamarks methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Summary: Lamark is looking for a strategic individual to join our performance marketing agency in Boca Raton, Florida or Austin, Tx. We promote a collaborative work atmosphere driven by encouraging team building, creativity, and originality with a keen focus on winning for our clients. If you are looking to join a fast-paced growing company and want to work with a team of career-minded individuals striving to reach the same goal, then Apply Now!

Key Functional Areas of Responsibility

  • Responsible for creating, optimizing, and managing E-commerce and/or Lead Generation campaigns.
  • Perform daily platform management of Paid Search/Shopping/Display/Video/Local/App accounts on Google Ads, Microsoft Advertising, and/or other platforms for a variety of verticals.
  • Ongoing maintenance and monitoring of bids, costs, budget caps and relevant KPIs
  • Building, scaling, optimizing campaigns leveraging best practices.
  • Writing and testing relevant ad copy, assisting with landing page optimization, building and maintaining e-commerce feeds, and working with the creative team on display/retargeting formats.
  • Managing and optimizing display network placement lists and other contextual advertising tactics.
  • Perform technical audits for new and existing business for pitches and identification of opportunities.
  • Cross functional training in and outside of the paid media department.
  • Collaborating with the Organic Search (SEO), Paid Social, Programmatic, Creative, and Client Partnerships teams on strategy and results.
  • Communicating with clients via Client Partnerships team around results, tests, and needs on a weekly to monthly basis.
  • Generating weekly and monthly client reporting for all KPIs, goals, test results, insights, and other initiatives.

    Professional Competencies
    • Passion for digital marketing.
    • Outstanding ability to think creatively, identify and resolve problems.
    • Ability to clearly and effectively articulate strategy and insights to various audiences.
    • Excellent analytical, organizational, project management and time management skills.
    • Flexibility to shift gears and pivot quickly when needed.

      Professional Skills & Qualifications
      • 2-5 years of experience in Paid Search, Shopping, and/or Display (SEM).
      • Experience with working with large monthly or annual budget accounts is preferred.
      • E-commerce and Lead Generation experience is preferred.
      • Proficiency in MS Excel, PowerPoint, and Word.
      • Experience with website analysis using a variety of analytics tools including Google Analytics and other reporting tools (Tableau, Lucky Orange, SEMRush, etc.).
      • Experience working with SEM ad platforms, data platforms and analytics tools Google Ads, Microsoft Advertising, Verizon Media, Google Analytics, Shopify, AdRoll, LiveRamp, Feedonomics, GoDataFeed, Criteo, etc.
      • Google Ads & Google Analytics Certifications (will require in first 90 days if not up to date)
      • BS/BA degree preferred.

        Perks And Benefits
        • Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
        • Diverse and forward-thinking environment
        • Great career growth opportunityyoull have direct access to agency leadership
        • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
        • 401(k) with employer matching
        • Bright, collaborative and snacks-stocked office space

          PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

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Keywords: Lamark, Boca Raton , PPC -Paid Media (SEM) Specialist, Advertising , Boca Raton, Florida

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