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Marketing Specialist

Company: CSL Plasma
Location: Boca Raton
Posted on: January 9, 2022

Job Description:

Job Description
Summary
Manages field-marketing services for company collection centers including advertising, promotion, recruitment, and center support activities. Facilitates center donor recruitment and retention activities along with donor advertising and promotional campaigns.
Responsibilities :
Facilitates collection center and regional promotional materials in accordance to overall business vision and best practices opportunities. Partners daily with management and peers to accomplish goals including ongoing assessment of budget as relates to center liter production, donor repeatability, donor acceptance/rejection, conversion rates, cost structures, promotional campaigns and other identifiable metrics.
Develops, executes and implements national corporate marketing campaigns and growth strategies in conjunction with operational objectives. Works closely with Operations management to meet production goals.
Facilitates implementation of promotional materials including creation, timelines, training of internal stakeholders and managing promotional life cycle.
Evaluates effectiveness of marketing and advertising strategies including development of program success metrics, evaluation criteria, feedback mechanisms and Return on Investment analysis.
Works with external media agencies to develop and execute advertisements and analyze the effectiveness of targeted strategy campaign. Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups. Oversees local media placements for all collection centers.
Directs all graphic designers and marketing teams on all production, creation and design of marketing materials.
Provides facilitation and strategic input for business development opportunities.
Coordinates center activities with public relations, community relations and corporate communications functions within company. Utilizes marketing assets including new donor recruitment resources, lapse donor recruitment resources, donor repeatability, donor loyalty and customer service materials.
Other job-related duties as assigned.
Education
High School diploma required. BA degree in business, marketing or related field or equivalent combination of relevant work experience and education required

Experience
Minimum of two (2) years of direct marketing experience or on-site collection center experience required

Experience in recruitment and retention of blood donors or other volunteers desired

Working Conditions (physical & mental requirements):
Understands complex problems to collaborate and explore alternative solutions

Ability to make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit

Ability to compose materials such as detailed reports, work-related manuals, publications to limited scope or impact, etc. and/or to make presentations outside the immediate work area

Overnight travel required up to 30% of the time

Fast paced environment with frequent interruptions

Note: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, national origin or other legally protected classifications.

About Us
Our Benefits
We encourage you to make your well-being a priority. It's important and so are you. Learn more about how we care at CSL.
About CSL Plasma
CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma .
We want CSL to reflect the world around us
As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at CSL.
Do work that matters at CSL Plasma!

Keywords: CSL Plasma, Boca Raton , Marketing Specialist, Advertising , Boca Raton, Florida

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