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Director of Digital Marketing

Company: Insight Global
Location: Boca Raton
Posted on: January 8, 2022

Job Description:

Insight Global is seeking a Digital Marketing Director for a healthcare company based out of Boca Raton, Florida. This position will be a critical leadership role to establish consumer centric demand generation programs and processes that leverage digital marketing campaigns to generate awareness and accelerate the movement of prospects to purchase as efficiently as possible. The role will optimize the marketing mix based on performance metrics and ROI and will manage investment choices behind key levers for growth. The role will also lead our digital creative agency relationship. The ideal candidate will have experience with digital marketing including building a pipeline of prospects , designing digital marketing campaigns, and own digital properties. They should have a background with media planning and optimization aligning and attributing models to improve KPIs. They should have experience with revenue management understanding lead velocity, qualification scores, and how to run marketing as a business. The ideal candidate should also be able to establish marketing technology platforms and roadmaps. The role has two direct reports (Marketing Technology Manager and Sr. Manager, Digital Marketing) and oversees a team of seven. -8 years of experience in a marketing field

-3 years of managerial or director level experience

Experience with demand generation, marketing automation and managing the lead to revenue cycle

Background developing marketing communications as well as managing a creative agency relationship

Experience marketing a branded service (vs. products only) requiring a highly involved purchase decision

Maintains external connections to foster digital innovation to advance company/brand goals

-Bachelors degree

Keywords: Insight Global, Boca Raton , Director of Digital Marketing, Advertising , Boca Raton, Florida

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