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Vice President of Marketing

Company: Dazos
Location: Boca Raton
Posted on: November 18, 2021

Job Description:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Behavioral Health Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional. You will play a significant role shaping the company's strategic planning. Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.Responsibilities

  • Develop Behavioral Healthcare Company lead list and build network with existing relationships to grow CRM database.
  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department's budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company's objectives
  • Track competitors' activitiesSkills
    • Proven work experience as a VP of Marketing, Marketing Director or other senior role
    • Demonstrable experience designing and implementing successful marketing campaigns
    • Solid knowledge of SEO, web analytics and Google Adwords
    • Experience with CRM software and digital marketing tools and techniques
    • Strong leadership skills
    • Excellent communications skills
    • Strong analytical and project management skills
    • Strategic mindset, with ability to make difficult decisions
    • BSc degree in Marketing, Communications or relevant field preferredWho we areWe are a group of entrepreneurs with a wide range of experience in the medical, behavioral health, and software development fields. Our company and products rose out of an unmet, crucial need to address the seriously lacking tools available in the industry.What we doWe work to provide our customers with the best tools possible for the proper oversight and management of health care facilities. We've combined them into a Business Intelligence Suite that will change the way they operate and finally bring accountability and financial insight into the industry.Job Type: Full-timePay: $80,000.00 - $130,000.00 per yearBenefits:
      • Dental insurance
      • Health insurance
      • Paid time off
      • Vision insuranceSchedule:
        • 8 hour shift
        • Day shift
        • Monday to FridaySupplemental Pay:
          • Bonus payAbility to commute/relocate:
            • Boca Raton, FL 33487: Reliably commute or planning to relocate before starting work (Required)Experience:
              • Marketing: 3 years (Preferred)
              • Behavioral Health Industry: 3 years (Required)Work Location: One location

Keywords: Dazos, Boca Raton , Vice President of Marketing, Advertising , Boca Raton, Florida

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