PPC -Paid Media (SEM) Specialist
Company: Lamark
Location: Boca Raton
Posted on: February 24, 2021
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Job Description:
Lamark Media ("Lamark") is an integrated digital marketing firm
driven by a simple philosophy: create extraordinary marketing
campaigns that yield positive, measurable results for their clients
and strategic partners. Lamark's methodology is to create a custom
omni-channel strategy that leverages digital marketing assets like
a portfolio which can be measured, optimized and scaled for
long-term success.The company was founded in 2009 with the vision
of developing a full-service platform that provides a comprehensive
suite of digital marketing services in-house with an agnostic
approach to driving growth.Our mission is to create more value for
others. Our core values inspire us to over-deliver on expectations
and to create more success for the partners we serve.Join our team
of smart, passionate, collaborative, results-driven do-ers. We work
hard every day to deliver remarkable experiences to our clients,
and ultimately, their customers.Summary: Lamark is looking for a
strategic individual to join our performance marketing agency in
Boca Raton, Florida or Austin, Tx. We promote a collaborative work
atmosphere driven by encouraging team building, creativity, and
originality with a keen focus on "winning" for our clients. If you
are looking to join a fast-paced growing company and want to work
with a team of career-minded individuals striving to reach the same
goal, then Apply Now!Key Functional Areas of Responsibility*
Responsible for creating, optimizing, and managing E-commerce
and/or Lead Generation campaigns. * Perform daily platform
management of Paid Search/Shopping/Display/Video/Local/App accounts
on Google Ads, Microsoft Advertising, and/or other platforms for a
variety of verticals.* Ongoing maintenance and monitoring of bids,
costs, budget caps and relevant KPI's* Building, scaling,
optimizing campaigns leveraging best practices. * Writing and
testing relevant ad copy, assisting with landing page optimization,
building and maintaining e-commerce feeds, and working with the
creative team on display/retargeting formats. * Managing and
optimizing display network placement lists and other contextual
advertising tactics.* Perform technical audits for new and existing
business for pitches and identification of opportunities.* Cross
functional training in and outside of the paid media department. *
Collaborating with the Organic Search (SEO), Paid Social,
Programmatic, Creative, and Client Partnerships teams on strategy
and results. * Communicating with clients via Client Partnerships
team around results, tests, and needs on a weekly to monthly basis.
* Generating weekly and monthly client reporting for all KPIs,
goals, test results, insights, and other initiatives.Professional
Competencies* Passion for digital marketing.* Outstanding ability
to think creatively, identify and resolve problems.* Ability to
clearly and effectively articulate strategy and insights to various
audiences. * Excellent analytical, organizational, project
management and time management skills.* Flexibility to shift gears
and pivot quickly when needed. Professional Skills &
Qualifications* 2-5 years of experience in Paid Search, Shopping,
and/or Display (SEM).* Experience with working with large monthly
or annual budget accounts is preferred.* E-commerce and Lead
Generation experience is preferred. * Proficiency in MS Excel,
PowerPoint, and Word.* Experience with website analysis using a
variety of analytics tools including Google Analytics and other
reporting tools (Tableau, Lucky Orange, SEMRush, etc.).* Experience
working with SEM ad platforms, data platforms and analytics tools -
Google Ads, Microsoft Advertising, Verizon Media, Google Analytics,
Shopify, AdRoll, LiveRamp, Feedonomics, GoDataFeed, Criteo, etc. *
Google Ads & Google Analytics Certifications (will require in first
90 days if not up to date)* BS/BA degree preferred.Perks And
Benefits* Incredible company culture - we are passionate about the
impact we make every day, we balance freedom with responsibility,
and we aim for a consultative, transparent, and communicative
approach in both our internal and client relationships* Diverse and
forward-thinking environment* Great career growth
opportunity-you'll have direct access to agency leadership*
Company-assisted medical insurance programs, life insurance,
optional vision and dental insurance programs, and short-term and
long-term disability offered* 401(k) with employer matching *
Bright, collaborative and snacks-stocked office space PLEASE NOTE:
As a company, we take hiring very seriously. Interviewing with
Lamark Media may include phone/video interviews, written projects,
and/or on-site interviews. Although we are unable to follow-up with
each and every applicant, we do our best to run a thorough process
for candidates with whom we identify a potential fit.Powered by
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Keywords: Lamark, Boca Raton , PPC -Paid Media (SEM) Specialist, Advertising , Boca Raton, Florida
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