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Digital Marketing Manager / Lead

Company: Eran Financial Services
Location: Boca Raton
Posted on: January 8, 2021

Job Description:

We are searching for a highly creative Digital Marketing Manager to lead our marketing for multiple projects. In this position, you will be responsible for all aspects of our marketing operations of those specific projects. Your central goal is to help grow our brand---s influence while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels where applicable Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Manage multiple marketing projects, including multiple marketing associates in the United States, India, Israel, and China. Requirements BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Job Location Boca Raton, FL

Keywords: Eran Financial Services, Boca Raton , Digital Marketing Manager / Lead, Advertising , Boca Raton, Florida

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