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Director of Digital Marketing

Company: Consultis
Location: Boca Raton
Posted on: September 2, 2020

Job Description:

WE ARE UNABLE TO OFFER SPONSORSHIP OR THIRD PARTY REPRESENTATION FOR THIS POSITIONConsultis, a premier Technical Solutions Provider and IT Staffing Firm with the single focus of pairing the right candidate with the right employment opportunity is currently searching for a Director of Digital Marketing for a Direct Hire opportunity (FTE) with our South Florida based client.Position OverviewYou will be responsible for creating the B2B digital marketing strategy and executing programs that drive demand generation resulting in the acquisition of new target accounts and upselling existing accounts. You will collaborate with agencies, internal marketing (account-based marketing, analytics, vertical marketing, content, creative, etc.) as well as the sales teams to drive toward your target metrics. We are looking for an absolute master at marketing automation that has great experience in Salesforce and marketing automation platforms such as Pardot or Marketo.Requirements/Responsibilities Craft the strategy and manage the execution to target metrics through SEM, SEO, Social, Content, Display and other digital marketing channels. Optimize account performance through analytics, testing and experimentation. Consistently monitor company's organic keyword rankings and provide monthly content suggestions for enhancing the company's position on specific keywords. Create keyword, creative and landing page strategies and work with the content and creative teams on continuous A/B testing and optimization of all elements with the goal of driving higher conversion rates, leads and opportunities. Socialize your strategy and execution plans with key stakeholders in the company. Required Qualification Or Skills 7-12+ years in a B2B digital marketing role accountable for driving lead, accounts and opportunities at target Cost Pers. Proven experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) processes. Experienced targeting small to medium businesses with programmatic digital advertising, custom audiences, display, etc. Expert-level knowledge of Google Analytics and Google Webmaster Tools. Proven hands-on experience executing campaigns directly on Google AdWords, LinkedIn, Facebook and other digital channels. Advanced Microsoft Excel skills. Data modeling experience a plus. Intimate knowledge of different ad sizes, formats and creative requirements for different platforms (display, social, Google, etc). Proven experience working with creative teams to produce, test and optimize digital creative assets for integrated digital campaigns. Ability to explain complex concepts, technical information and data insights to executives and other internal stakeholders. Experience with Salesforce.com, Pardot, Demandbase, 6sense, Marketo (or another MAP), Bizible, Terminus, Engagio highly desired. Ability to work effectively in a fast-paced environment and prioritize accordingly. Proven results in driving traffic, accounts and leads to B2B websites, increasing conversion rate and increasing organic rankings on keywords. SEO tool experience required (Spyfu, SEMrush, KWfinder, etc). To Apply For This PositionPlease apply online through Consultis' application process. This will register you into our database allowing us to better qualify and present you with opportunities. Provide as much information as possible including telephone #s, email, local address, resume, skills, availability, relocation preferences, acceptable travel percentage, salary history, work history, references and job type categories. Should you experience trouble please feel free to contact us directly at 561-750-8745You may also email your resume to: AdamS@consultis.comWE ARE UNABLE TO OFFER SPONSORSHIP OR THIRD PARTY REPRESENTATION FOR THIS POSITION

Keywords: Consultis, Boca Raton , Director of Digital Marketing, Advertising , Boca Raton, Florida

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